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27 December 2010 8 Comments

Brand communications: charting a new course in 2011


Whether we acknowledge this or not, Year 2010 is already packing its load and in less than five days, we will be flying with the wings of 2011.In the last twelve months, many brands have prospered while many have died prematurely. Some of these premature deaths were caused by brand owners who allow their own [...]

26 April 2010 106 Comments

Personal Branding lessons from Gulder Ultimate Celebrity Search


Last night I watched glimpse from the ongoing Gulder Ultimate Celebrity Search reality show. This year’s Gulder Ultimate search is a special edition. This is because unlike the other Gulder Ultimate Searches, the ten contestants are celebrities. The names of the celebrities are: Chioma Chukwuka, Emeka Ike, Funke Akindele, Bob Manuel Udokwu, Princess the Comedian, Daddy [...]