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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand conversation</title>
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		<title>Brand Communication: Can you differentiate your crowd?</title>
		<link>http://yinkaolaito.com/2012/01/brand-communication-can-you-differentiate-your-crowd/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-communication-can-you-differentiate-your-crowd/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 10:17:39 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand managemenet]]></category>
		<category><![CDATA[brand promotion]]></category>
		<category><![CDATA[Community and shared value]]></category>
		<category><![CDATA[Community engagement]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3377</guid>
		<description><![CDATA[Knowledge about brand is unending. It is only a foolish person who says he knows it all. Today, I am able to confirm I do not know as I ought to know. We have been working hard on convincing ourselves on a better way to enlighten a friend who feels with thousands of followers, he [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand marketing: Keeping with the changes.</title>
		<link>http://yinkaolaito.com/2011/12/brand-marketing-keeping-with-the-changes/</link>
		<comments>http://yinkaolaito.com/2011/12/brand-marketing-keeping-with-the-changes/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 12:00:17 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Brand opportunitity]]></category>
		<category><![CDATA[Brand profitability]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[brand positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3294</guid>
		<description><![CDATA[Landscape of marketing is changing in a disruptive manner. Whoever thinks it will go back to the traditional practice needs a rethink. Marketing terrain will never remain the same. All we need to do is to understand and take advantages of the new phase we find ourselves. Today, it is no longer news; customers do [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Brand communication in Africa: Why social media use is now essential?</title>
		<link>http://yinkaolaito.com/2011/05/brand-communication-in-africa-why-social-media-use-is-now-essential/</link>
		<comments>http://yinkaolaito.com/2011/05/brand-communication-in-africa-why-social-media-use-is-now-essential/#comments</comments>
		<pubDate>Tue, 31 May 2011 08:19:37 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[African leaders]]></category>
		<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media in Nigeria]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[Brand communication in Africa]]></category>
		<category><![CDATA[brand communications]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[social media in Nigeria]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand marketing]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3176</guid>
		<description><![CDATA[Africa landscape today is ripe for social media use. There may be challenges starring the people at face, but when a brand sees and gives huge attention to challenges it will never make any outstanding move. Many B2C brands in Africa whose products are focused on grassroots appeal are still wondering, concerned about the population [...]]]></description>
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		<slash:comments>4</slash:comments>
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		<title>Brand communication: How to maximize your social networking value</title>
		<link>http://yinkaolaito.com/2011/05/brand-communication-how-to-maximize-your-social-networking-value/</link>
		<comments>http://yinkaolaito.com/2011/05/brand-communication-how-to-maximize-your-social-networking-value/#comments</comments>
		<pubDate>Wed, 18 May 2011 08:58:52 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[Online social networking]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3166</guid>
		<description><![CDATA[Online social networking today is a big business. It offers opportunity to position one’s brand beyond the local circuit. When I say ‘business’, someone may ask what do I mean? You may ask Mark Zukerberg how much the young man is worth today. Aside from providing the platform, social networking activities require planning, strategy to [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Brand marketing: how to make brand investment in cause count</title>
		<link>http://yinkaolaito.com/2011/04/brand-marketing-how-to-make-your-investment-in-cause-count/</link>
		<comments>http://yinkaolaito.com/2011/04/brand-marketing-how-to-make-your-investment-in-cause-count/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 10:53:50 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[Brand cause marketing and communication]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Cause communication]]></category>
		<category><![CDATA[Cause marketing]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3144</guid>
		<description><![CDATA[There are several ways to engage in brand marketing. There is the old way of careless abandonment of real values. One great way do brand marketing well is through cause marketing. For those who know, it is one thing for brand to be involved in cause, it is another thing to use the cause as [...]]]></description>
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		<slash:comments>11</slash:comments>
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		<title>Brand communication: how to cut through the cluster and drive effective dialogue</title>
		<link>http://yinkaolaito.com/2011/02/brand-communication-how-to-cut-through-the-cluster-and-drive-effective-dialogue/</link>
		<comments>http://yinkaolaito.com/2011/02/brand-communication-how-to-cut-through-the-cluster-and-drive-effective-dialogue/#comments</comments>
		<pubDate>Thu, 24 Feb 2011 08:32:40 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand campaign]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand advertising]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3097</guid>
		<description><![CDATA[Last year October I was privileged to be part of a top-notched 20 African media (main/social) experts that was drafted to suggest new communication perspective for a UN Agency in African Region. The Agency aimed to increase its relevance, visibility and give prominence to its work in the continent. In the course of the meeting, [...]]]></description>
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		<slash:comments>5</slash:comments>
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		<title>Getting the best of brand&#8217;s conversation</title>
		<link>http://yinkaolaito.com/2009/02/getting-the-best-of-brands-conversation/</link>
		<comments>http://yinkaolaito.com/2009/02/getting-the-best-of-brands-conversation/#comments</comments>
		<pubDate>Thu, 19 Feb 2009 11:05:46 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=910</guid>
		<description><![CDATA[We have established that brand needs to establish conversation with its audience. This ensures that brand can remain above the murky water of economy today. Besides this, the continuous existence of brand in today’s economy is dependent on this. When a brand is engaged in conversation, the customers, audience do the talking on behalf of [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/02/getting-the-best-of-brands-conversation/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
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