yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

The dimension of changes we are witnessing in brand exposure strategy is becoming interesting. As we know, the power of brand indispensability is based on relevance, positioning and exposure. Several routes are now available in achieving this goal. There is an old way of doing stuff where all a brand needs to do is to [...]

Today, Music industry has enjoyed opportunities offered by social media. Music is said to be the food of love. Real Music, artistes have changed the political and economic landscapes with philosophical lyrics. Unlike before when Artistes are at the mercy of producers and promoters, social media has helped in popularizing known and unknown artistes. If [...]

As a brand, you stand a good chance when you learn how to do it better in a new way every day. It is no news today that brand communication will survive on great content creation and sharing. A brand with future in view must have left the region where someone is still appealing to [...]

This morning while trying to get an idea on what to share in a business meeting, I watched series of short videos of how some  men make engagement proposal to their fiancées and spouses to be. While I will say some of these videos are full of fantasies, I am of the opinion brand communicators [...]

We all love growth. But many do not plan for it. Do no ever forget the law that says every object remains at a standstill until a force is applied. Many successful brands today will not be in the radar again in a couple of years just because they have forgotten how they get here. [...]