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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; Brand creativity</title>
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		<title>4 major factors that make social marketing successful</title>
		<link>http://yinkaolaito.com/2012/03/4-major-factors-that-make-social-marketing-successful/</link>
		<comments>http://yinkaolaito.com/2012/03/4-major-factors-that-make-social-marketing-successful/#comments</comments>
		<pubDate>Fri, 09 Mar 2012 11:07:02 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Brand creativity]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Social Media and governance]]></category>
		<category><![CDATA[Social media and leadership]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Digital Marketing Success]]></category>
		<category><![CDATA[Pillars of successful Social Marketing]]></category>
		<category><![CDATA[Social Media marketing Success]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3411</guid>
		<description><![CDATA[Even though social marketing has become part of the jargons we need to learn, mastering the skills that count for success is still an issue with many professionals. Like a fish out of water struggling for survival, many digital marketers are struggling hard to outdo others without basic understanding of the terrain or what really [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand exposure: social or commercial opportunity route?</title>
		<link>http://yinkaolaito.com/2011/12/brand-exposure-social-or-commercial-opportunities-route/</link>
		<comments>http://yinkaolaito.com/2011/12/brand-exposure-social-or-commercial-opportunities-route/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 12:48:49 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand campaign]]></category>
		<category><![CDATA[Brand communication in Africa]]></category>
		<category><![CDATA[Brand creativity]]></category>
		<category><![CDATA[Brand development and positioning]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand exposure]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand opportunities]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[tactics]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3297</guid>
		<description><![CDATA[The dimension of changes we are witnessing in brand exposure strategy is becoming interesting. As we know, the power of brand indispensability is based on relevance, positioning and exposure. Several routes are now available in achieving this goal. There is an old way of doing stuff where all a brand needs to do is to [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Social Media: Don JAzz,Dbanj&#8217;s Oliver Twist single</title>
		<link>http://yinkaolaito.com/2011/08/social-media-don-jazzdbanjs-oliver-twist-single/</link>
		<comments>http://yinkaolaito.com/2011/08/social-media-don-jazzdbanjs-oliver-twist-single/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 09:54:20 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand campaign]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand creativity]]></category>
		<category><![CDATA[Brand exposure]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Dbanj]]></category>
		<category><![CDATA[Nigerian entertainment Industry and social media]]></category>
		<category><![CDATA[Nigerian Music Industry]]></category>
		<category><![CDATA[Nigeria Music]]></category>
		<category><![CDATA[Nigerian entertainment industry]]></category>
		<category><![CDATA[Nigerian Music Indsutry]]></category>
		<category><![CDATA[Social MEdia and Nigerian Music Industry]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3244</guid>
		<description><![CDATA[Today, Music industry has enjoyed opportunities offered by social media. Music is said to be the food of love. Real Music, artistes have changed the political and economic landscapes with philosophical lyrics. Unlike before when Artistes are at the mercy of producers and promoters, social media has helped in popularizing known and unknown artistes. If [...]]]></description>
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		<slash:comments>14</slash:comments>
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		<title>Brand communication: why you should become a good story teller</title>
		<link>http://yinkaolaito.com/2011/06/brand-communication-why-you-should-become-a-good-story-teller/</link>
		<comments>http://yinkaolaito.com/2011/06/brand-communication-why-you-should-become-a-good-story-teller/#comments</comments>
		<pubDate>Fri, 24 Jun 2011 17:01:30 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[brand creation]]></category>
		<category><![CDATA[Brand creativity]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand and stoytelling]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3200</guid>
		<description><![CDATA[As a brand, you stand a good chance when you learn how to do it better in a new way every day. It is no news today that brand communication will survive on great content creation and sharing. A brand with future in view must have left the region where someone is still appealing to [...]]]></description>
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		<slash:comments>7</slash:comments>
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		<title>How to win the heart of the brand audience</title>
		<link>http://yinkaolaito.com/2011/03/how-to-win-the-heart-of-the-brand-audience/</link>
		<comments>http://yinkaolaito.com/2011/03/how-to-win-the-heart-of-the-brand-audience/#comments</comments>
		<pubDate>Tue, 01 Mar 2011 09:37:09 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand creativity]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand audience management]]></category>
		<category><![CDATA[brand positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3100</guid>
		<description><![CDATA[This morning while trying to get an idea on what to share in a business meeting, I watched series of short videos of how some  men make engagement proposal to their fiancées and spouses to be. While I will say some of these videos are full of fantasies, I am of the opinion brand communicators [...]]]></description>
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		<slash:comments>11</slash:comments>
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		<title>Brands:How to drive growth</title>
		<link>http://yinkaolaito.com/2010/05/brandshow-to-drive-growth/</link>
		<comments>http://yinkaolaito.com/2010/05/brandshow-to-drive-growth/#comments</comments>
		<pubDate>Thu, 27 May 2010 11:08:52 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand creativity]]></category>
		<category><![CDATA[brand innovation]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Development]]></category>
		<category><![CDATA[growth]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand development]]></category>
		<category><![CDATA[brand equity]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2365</guid>
		<description><![CDATA[We all love growth. But many do not plan for it. Do no ever forget the law that says every object remains at a standstill until a force is applied. Many successful brands today will not be in the radar again in a couple of years just because they have forgotten how they get here. [...]]]></description>
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		<slash:comments>59</slash:comments>
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