yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

National branding is as essential as any other forms of branding. Any nation that ignores this does so at its own peril. America is not just a world leader by mouth; it has consciously raised the bar of positioning despites its multi-various challenges. Successful American leaderships, even though not at their best or perfect forms [...]

In the course of  last week I had interaction with two brands. The two brands are within business to customer (popularly known as B2C) group. I must acknowledge  my interaction with these two brands differ. While I provided service to one, I was a recipient of the other brand’s services. As a service provider to [...]

 We live in an age and time when strong audience engagement is vital. Audience engagement speaks volume when commitment is required from all the stakeholders. The varied numbers of social networking sites are not helping the matter for most brands. To some, if our audience are scattered, where do we begin from is a constant [...]

When we see successful brands excelling in their marketing activities, we often think marketing is magic and there must be some charms  we need to look out for. This may seem true in some ways, but the real truth about marketing is it is not a magic but more of a science. It follows verifiable [...]

Social Media marketing as well as journalism may allow all comers affairs but that does not mean it is an easy task. It may be easy to participate due to the nature of web 2.0, but measuring success is another ball game altogether. A colleague who is into social journalism recently became concerned about why [...]

Brand communication in Nigeria’s landscape is now attractive. I have taken time to observe the activities of frontline gladiators in the field. Most of our brand communicators in the nation have mastered the act of their professional delivery in the offline space. I am aware that many agencies are doing well in this regard. They [...]

Over the years I have seen some brands fall and some rise. Reasons for the positive part of this assertion can’t be farfetched from the abilities of brand builders to effectively create an appealing perception for their brands in the mind of consumers. This is however created not merely through product identification and creation alone, but [...]

Niche branding is simply a way of identifying and communicating what makes you different from a whole lot of people in your domain. It is the deliberate act of projecting particular set traits capable of influencing a favourable perception. It is a way of clarifying and communicating what makes you different and special. To achieving [...]

I am a lover of biographies for in them you find the nuggets that made the people who have gone ahead of you and in them are lessons to learn when you are trying to either build a brand or an empire. Biographies open our eyes and give us insight to what we usually called [...]

There is no issue in accepting the fact that we live in an ever changing world. The wide gap in different generation is there for everyone to see. Interestingly older generation, the baby boomer still holds and cherishes their age long music, ways of dressing and marketing forgetting that the most constant thing is change. [...]