yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand communication in Nigeria’s landscape is now attractive. I have taken time to observe the activities of frontline gladiators in the field. Most of our brand communicators in the nation have mastered the act of their professional delivery in the offline space. I am aware that many agencies are doing well in this regard. They [...]

Niche branding is simply a way of identifying and communicating what makes you different from a whole lot of people in your domain. It is the deliberate act of projecting particular set traits capable of influencing a favourable perception. It is a way of clarifying and communicating what makes you different and special. To achieving [...]

Social media is now a current buzz but many are still afraid to join the bandwagon. I must say that social media is not for everybody though. Even it has capacity to generate enough awareness and engagement for all. For those who cannot be transparent, honest and love cover ups, it will be good to [...]

I am a strong believer in the cliché which says  ‘if you think education Is expensive, try ignorance’. In many ways I have come to understand that a literate individual who is well informed can become a great advocate than someone who is misinformed or carry around wrong opinion. I am beginning to see why [...]