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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; Brand engagement</title>
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	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
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		<title>Brand positioning: 5 pillars that help</title>
		<link>http://yinkaolaito.com/2012/02/brand-positioning-5-pillars-that-help/</link>
		<comments>http://yinkaolaito.com/2012/02/brand-positioning-5-pillars-that-help/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 11:46:07 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand association]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand development and positioning]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[Brand research]]></category>
		<category><![CDATA[Niche marketing]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3382</guid>
		<description><![CDATA[Brand positioning in the market is vital to brand success and profitability. In the journey to stardom and brand engagement, brand positioning is a major factor. Positioning is based on identifying uniqueness and communicating such. Brand positioning is also considered as process of creating brand offers in such a manner that it occupies a distinctive [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Brand Communication: Can you differentiate your crowd?</title>
		<link>http://yinkaolaito.com/2012/01/brand-communication-can-you-differentiate-your-crowd/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-communication-can-you-differentiate-your-crowd/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 10:17:39 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand managemenet]]></category>
		<category><![CDATA[brand promotion]]></category>
		<category><![CDATA[Community and shared value]]></category>
		<category><![CDATA[Community engagement]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3377</guid>
		<description><![CDATA[Knowledge about brand is unending. It is only a foolish person who says he knows it all. Today, I am able to confirm I do not know as I ought to know. We have been working hard on convincing ourselves on a better way to enlighten a friend who feels with thousands of followers, he [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to enhance brand engagement with brand platform</title>
		<link>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/</link>
		<comments>http://yinkaolaito.com/2012/01/how-to-enhance-brand-engagement-with-brand-platform/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 13:23:43 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand advocates]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand value]]></category>
		<category><![CDATA[Brand's communications.]]></category>
		<category><![CDATA[Brand's pillar]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand and mission statement]]></category>
		<category><![CDATA[Brand engagemenet]]></category>
		<category><![CDATA[brand's promise]]></category>
		<category><![CDATA[Brand's vale]]></category>
		<category><![CDATA[Brand's value]]></category>
		<category><![CDATA[brand'spersonality]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3375</guid>
		<description><![CDATA[Brand’s performance and wellbeing is tied to several factors. One of such and very critical foundation is the Brand platform. Brand platform helps brand to identify the position it seeks to gain in the marketplace. In my research on what a brand platform really is, an online resource captures the essence of what brand platform [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Brand Communication: How feelings affect the equation</title>
		<link>http://yinkaolaito.com/2012/01/brand-communication-how-feelings-affect-the-equation/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-communication-how-feelings-affect-the-equation/#comments</comments>
		<pubDate>Mon, 09 Jan 2012 23:28:06 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[How brand's feelings affect its fortune]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand's feeling]]></category>
		<category><![CDATA[Brand's perception]]></category>
		<category><![CDATA[How feeling affects brand's fortune]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3334</guid>
		<description><![CDATA[Brand communication success does not rest solely on how effective the message is, as it were, but on the level of emotional feeling it is communicating to the supposed client. Aside from the fun, why do family go out for dinner in certain restaurants while they bypassed several before they get to the restaurant of [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brand Communication: Creating awareness through SEO</title>
		<link>http://yinkaolaito.com/2011/12/brand-communication-creating-awareness-through-seo/</link>
		<comments>http://yinkaolaito.com/2011/12/brand-communication-creating-awareness-through-seo/#comments</comments>
		<pubDate>Tue, 20 Dec 2011 13:01:05 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand mangement]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Online visibility]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3301</guid>
		<description><![CDATA[Brand communication strategy in yesteryears mainly hinged on Newspaper and print Media adverts now. If brand did not have enough fund then, it could be a mirage to think of gaining any eyeball at all. The advent of internet, technology is changing the game plan. But now it is sheer foolishness  crying because our brands [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/12/brand-communication-creating-awareness-through-seo/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Brand leadership through strategic communication</title>
		<link>http://yinkaolaito.com/2011/08/brand-leadership-through-strategic-communication/</link>
		<comments>http://yinkaolaito.com/2011/08/brand-leadership-through-strategic-communication/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 07:58:42 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand atrribute]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Leading brands]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand's equity]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3242</guid>
		<description><![CDATA[Brand leadership is a great and enviable position every brand aspires. But as we know, there is a lot of difference between wishes and realities. If wishes are horses, every beggar will ride. Brand leadership is not a day journey. It entails a continuous hard work on the vision]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/08/brand-leadership-through-strategic-communication/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Brand Influence or Popularity: Which camp are you?</title>
		<link>http://yinkaolaito.com/2011/07/brand-influence-or-popularity-which-camp-are-you/</link>
		<comments>http://yinkaolaito.com/2011/07/brand-influence-or-popularity-which-camp-are-you/#comments</comments>
		<pubDate>Mon, 25 Jul 2011 09:01:15 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[association]]></category>
		<category><![CDATA[attention]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand asset]]></category>
		<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand's prosperity]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Brand visibility]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[social marketing]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3219</guid>
		<description><![CDATA[We live in the age of buzzword, noise, conversation. Every strong brand today understands the impact of third party endorsement, word of mouth as it tends to reduce cost of marketing and other allied costs. No wonder, every brand tries to outdo the others in building strong engagement with its stakeholder at both online and [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/07/brand-influence-or-popularity-which-camp-are-you/feed/</wfw:commentRss>
		<slash:comments>88</slash:comments>
		</item>
		<item>
		<title>Brand Communication: How to get best result from inputs</title>
		<link>http://yinkaolaito.com/2011/07/brand-communication-how-to-get-best-result-from-inputs/</link>
		<comments>http://yinkaolaito.com/2011/07/brand-communication-how-to-get-best-result-from-inputs/#comments</comments>
		<pubDate>Tue, 12 Jul 2011 10:46:34 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand communication in Africa]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[e-community]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3206</guid>
		<description><![CDATA[Times are changing fast. Brand communication professionals around the world and Africa are discovering the old ways would not work again. What makes the matter worse today is that it appears all spaces are taken. The best way to do it for some is to narrow down from mass market to unique niche or to [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/07/brand-communication-how-to-get-best-result-from-inputs/feed/</wfw:commentRss>
		<slash:comments>15</slash:comments>
		</item>
		<item>
		<title>Brand marketing: four ways to get best result</title>
		<link>http://yinkaolaito.com/2011/06/brand-marketing-four-ways-to-get-best-result/</link>
		<comments>http://yinkaolaito.com/2011/06/brand-marketing-four-ways-to-get-best-result/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 13:52:28 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand communication in Africa]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand development]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3183</guid>
		<description><![CDATA[Brand marketing in Nigeria, Africa or elsewhere is now dynamic. Brand marketers now faced the need to innovate and yet to be accountable. Budget must be accountable .Brand marketing efforts must show, translate to increase in  bottomline. Marketing effort has moved from one-off route where all we do is broadcast message and hoping the uneducated [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/06/brand-marketing-four-ways-to-get-best-result/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Brand communication: How to maximize your social networking value</title>
		<link>http://yinkaolaito.com/2011/05/brand-communication-how-to-maximize-your-social-networking-value/</link>
		<comments>http://yinkaolaito.com/2011/05/brand-communication-how-to-maximize-your-social-networking-value/#comments</comments>
		<pubDate>Wed, 18 May 2011 08:58:52 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[Online social networking]]></category>
		<category><![CDATA[social networking]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3166</guid>
		<description><![CDATA[Online social networking today is a big business. It offers opportunity to position one’s brand beyond the local circuit. When I say ‘business’, someone may ask what do I mean? You may ask Mark Zukerberg how much the young man is worth today. Aside from providing the platform, social networking activities require planning, strategy to [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/05/brand-communication-how-to-maximize-your-social-networking-value/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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