yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Online social networking today is a big business. It offers opportunity to position one’s brand beyond the local circuit. When I say ‘business’, someone may ask what do I mean? You may ask Mark Zukerberg how much the young man is worth today. Aside from providing the platform, social networking activities require planning, strategy to [...]

The revolution in commuication tools is encouraging  all-comers affairs. No serious brand has cogent reason today if it fails to reach and bond with its stakeholders. The low barriers to social media tools are enough encouragement for any brand. But as much as this is true, many brand custodians believe that they can just wake [...]

Brand communication is a vital process in keeping brand alive in the minds of the target. Brand communication done properly helps in building trust and equity. So, it is essential to remain visible otherwise the brand is doomed already. It is clear to everyone today that building trust is not a day’s job but a [...]

This morning while trying to get an idea on what to share in a business meeting, I watched series of short videos of how some  men make engagement proposal to their fiancées and spouses to be. While I will say some of these videos are full of fantasies, I am of the opinion brand communicators [...]

I have noticed that change is very difficult for human. Everyone says they are opened to change while in reality they will keep postponing what needs to be done. Clear understanding of brand’s environment with keen eyes on the changes that are going on are vital keys. That is if brand will continue to be [...]

Things are looking up today. It is no longer news that social Media is gaining a lot of ground in Nigeria. Many people are now looking for news around social Media because it is an open truth that these web-based communication tools are helping start up and corporate entrepreneurs  in no small way. Because of [...]

We live in an age and time when attention is becoming a highly priced item. Nobody seems to care any longer about what you have to say except when it hits the right cord with them. Many wonder why their brands’ consistent efforts have not gotten proportionate returns. One of the issues I have noticed [...]

Someone says the spelling above is not right but that is the title of a film I watched. So pardon the title spelling. Those who are close to me know I am not a huge fan of movie and films. When I take the chance to watch one it must be that I am fascinated [...]

Brand success is all about stories that aligned with a niche. If you have ever known what poverty is and you are able to break free from it and you can craft believable, creative, emotional processes of how you move from ground zero up, you will attract a good chunk of audience that is still [...]

Many new things usually attract fascination either from pros or quacks. Everyone wants to be seen as current and up to date. In our effort, many forget to understand the rudiment. They rather try and fail than to be seen as not have tried. Great attitude but I guess what is worth doing sometimes is [...]