yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

There is no need repeating the obvious. Humans thrive when there is interaction, bonding and not when in isolation. Humans are not wired to live in isolation. To be successful human/brand needs solid relationships, engagement with others. since the world has become a global village, building engagement withy locals only deprive brands the benefits that [...]

The marketing plateau is changing. The marketing war zone is also changing. The last two decades have witnessed such a tremendous change that every professional in the field of Marketing, Branding, Public relations has to relearn what they were taught in school. Buyers, clients have turned  the internet to another market place where they make enquiries. [...]

Most times what leads to crisis is often subtle, careless approach to issues. Though there are clear cases of crises that are product of act beyond human control. Every crisis begins with issue that is not properly identified or managed before it generates into a major crisis. Crisis like strange disease or epidemic often begins [...]

There is nothing good that does not has a cost attached. Everything that worth it will always make a demand from you. Today social media has become the buzz word. Many marketing communicators, public Relations experts and brand drivers are rushing into learning how to take advantage of the new trend. Trends as it is [...]

There is no denying the fact that the recession effect is still on. The marketing communication industry is actually feeling the effect as budgets are now low to go round. Expenditure on frivolity is now reduced to zero. The market indicators are clear to every one and it will take long term strategy to remain [...]

As the battle ground begins to shift from traditional mainstream mass media to digital media, the fierceness of the battle will soon be felt more on the cyberspace because customers now have a say. It is wise for brands to develop a strategy on how to play the game according to the rule. I must [...]