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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; Brand engagment</title>
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		<title>Brand marketing: Keeping with the changes.</title>
		<link>http://yinkaolaito.com/2011/12/brand-marketing-keeping-with-the-changes/</link>
		<comments>http://yinkaolaito.com/2011/12/brand-marketing-keeping-with-the-changes/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 12:00:17 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Brand opportunitity]]></category>
		<category><![CDATA[Brand profitability]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[brand positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3294</guid>
		<description><![CDATA[Landscape of marketing is changing in a disruptive manner. Whoever thinks it will go back to the traditional practice needs a rethink. Marketing terrain will never remain the same. All we need to do is to understand and take advantages of the new phase we find ourselves. Today, it is no longer news; customers do [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Platform 9.0: 7 vital lessons brands can adopt</title>
		<link>http://yinkaolaito.com/2011/10/platform-9-0-7-vital-lessons-brands-can-adopt/</link>
		<comments>http://yinkaolaito.com/2011/10/platform-9-0-7-vital-lessons-brands-can-adopt/#comments</comments>
		<pubDate>Mon, 03 Oct 2011 11:03:59 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Bloggers relations]]></category>
		<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand activation online]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[Poju Oyemade]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Covenant Christain Centre Lagos]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3263</guid>
		<description><![CDATA[Platform 9.0 is  a yearly  event put together by one of Nigeria’s leading Non-Profits named The Platform. This outfit is    led by  Poju Oyemade. This year event was  tagged ‘Enterprise and Governance’. The event brought together local and international expert speakers selected to examine impact of governance on enterprise. The event also examined the [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/10/platform-9-0-7-vital-lessons-brands-can-adopt/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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		<title>Social Marketing: How to build a superstructure that works</title>
		<link>http://yinkaolaito.com/2011/09/social-marketing-how-to-build-a-superstructure-that-works/</link>
		<comments>http://yinkaolaito.com/2011/09/social-marketing-how-to-build-a-superstructure-that-works/#comments</comments>
		<pubDate>Thu, 29 Sep 2011 11:04:19 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand audience management]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Planning social media strategy]]></category>
		<category><![CDATA[Social media execution]]></category>
		<category><![CDATA[Social Media marketing structure]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3261</guid>
		<description><![CDATA[Today, no one can deny the fact that social media has come into the mainstream. Equally true is the fact that social media is revolutionary means of building new level of relationship and organization’s bottom-line. A greater cost effective opportunity is now available to organizations (brands, development, non-profit) through with they can monitor and promote [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Brand marketing: how to make brand investment in cause count</title>
		<link>http://yinkaolaito.com/2011/04/brand-marketing-how-to-make-your-investment-in-cause-count/</link>
		<comments>http://yinkaolaito.com/2011/04/brand-marketing-how-to-make-your-investment-in-cause-count/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 10:53:50 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[Brand cause marketing and communication]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Cause communication]]></category>
		<category><![CDATA[Cause marketing]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3144</guid>
		<description><![CDATA[There are several ways to engage in brand marketing. There is the old way of careless abandonment of real values. One great way do brand marketing well is through cause marketing. For those who know, it is one thing for brand to be involved in cause, it is another thing to use the cause as [...]]]></description>
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		<slash:comments>11</slash:comments>
		</item>
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		<title>Personal Branding: Lessons from Al Gore&#8217;s brand</title>
		<link>http://yinkaolaito.com/2010/07/personal-branding-lessons-from-al-gores-brand/</link>
		<comments>http://yinkaolaito.com/2010/07/personal-branding-lessons-from-al-gores-brand/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 10:18:41 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand community]]></category>
		<category><![CDATA[Brand consistency]]></category>
		<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[Al Gore]]></category>
		<category><![CDATA[Persistence]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2442</guid>
		<description><![CDATA[I am a lover of biographies for in them you find the nuggets that made the people who have gone ahead of you and in them are lessons to learn when you are trying to either build a brand or an empire. Biographies open our eyes and give us insight to what we usually called [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/07/personal-branding-lessons-from-al-gores-brand/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
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		<title>Brand education:key to successful engagement, equity</title>
		<link>http://yinkaolaito.com/2010/04/brand-educationkey-to-successful-engagement-equity/</link>
		<comments>http://yinkaolaito.com/2010/04/brand-educationkey-to-successful-engagement-equity/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 14:48:18 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand education]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[Brand engagement]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2233</guid>
		<description><![CDATA[I am a strong believer in the cliché which says  ‘if you think education Is expensive, try ignorance’. In many ways I have come to understand that a literate individual who is well informed can become a great advocate than someone who is misinformed or carry around wrong opinion. I am beginning to see why [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/04/brand-educationkey-to-successful-engagement-equity/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
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