yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Harish Bijoor once noted that ‘managing brands is an art, a science … and a philosophy as well! There is need to practise each of these with perfection and humility!’ When these are properly done, brands are not supposed to suck or die. When a brand sucks or dies, there is an issue with the [...]

I am so excited this morning. This site has been down for over a week. No thanks to my host (which had internal  issues to resolve). I have been so concerned about my community. But having done what was humanly possible by making consistent contact with my host company and there seemed  to be nothing [...]

Yesterday I was thinking about what makes great brands successful. I actually downloaded an autobiography to understand the energy that sustained most great brands in the past. I do not know whether it is me or if others see life the way I see it. I often wonder why I am not far ahead from [...]

People today need to realize like never before that they have only one life to live. This one life needs to be lived to the fullest. The choice of what becomes your personal brands in the marketplace is not anybody’s but yours! Earning a living as well as standing out in the midst of our [...]

Over the years of studying brands and helping companies to build brands, I have come to understand the role Public Relations play in introducing new brands. Most brands fail to command attention and market equity because they were introduced into the market place with advertising instead of Public Relations. Do you ever imagine putting a [...]

As someone who cares about brand community and how to generate engagement, I have taken time to study (either by personal experience or by observation) the qualities that have helped strong communities  become what they are. I have come to a strong conviction that strong communities do not just evolve; someone is committed to the [...]

We must realize that building a brand in today’s market is far different from what it used to be. When we assume that the major way of building brand is through the marketing gimmicks, we are making the greatest mistake of the highest order. It does not work that way anymore. When a brand is [...]

Trust is an issue today. Without trust there is no love is a common cliché. Whether in a marriage or just casual relationship. People do not open up their minds to people they do not trust.When it comes to brands, people avoid brands that concentrate on gimicks, advert at the expense of building relationship that [...]

I am a strong believer in the cliché which says  ‘if you think education Is expensive, try ignorance’. In many ways I have come to understand that a literate individual who is well informed can become a great advocate than someone who is misinformed or carry around wrong opinion. I am beginning to see why [...]

Silence is golden is an age long cliché. I used to be a fan of this and I am still in love with it. But the events that are unfolding today require that a re examination of what used to be valid truths now require modifications or changes. In the light of the age we [...]