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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand equity</title>
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	<description>For Brand Communications and Social Media Facts</description>
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		<title>Why brand sucks and how to avoid such threshold</title>
		<link>http://yinkaolaito.com/2010/12/why-brand-sucks-and-how-to-avoid-such-threshold/</link>
		<comments>http://yinkaolaito.com/2010/12/why-brand-sucks-and-how-to-avoid-such-threshold/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 14:00:45 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Brand failure]]></category>
		<category><![CDATA[Declining brand]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Low brand equity]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2808</guid>
		<description><![CDATA[Harish Bijoor once noted that ‘managing brands is an art, a science &#8230; and a philosophy as well! There is need to practise each of these with perfection and humility!’ When these are properly done, brands are not supposed to suck or die. When a brand sucks or dies, there is an issue with the [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/12/why-brand-sucks-and-how-to-avoid-such-threshold/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Brand positioning: How to enhance brand&#8217;s position with new projects</title>
		<link>http://yinkaolaito.com/2010/11/brand-positioning-how-to-enhance-the-brand-position-with-new-projects/</link>
		<comments>http://yinkaolaito.com/2010/11/brand-positioning-how-to-enhance-the-brand-position-with-new-projects/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 09:59:51 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Project management]]></category>
		<category><![CDATA[brand power]]></category>
		<category><![CDATA[Online video]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2699</guid>
		<description><![CDATA[I am so excited this morning. This site has been down for over a week. No thanks to my host (which had internal  issues to resolve). I have been so concerned about my community. But having done what was humanly possible by making consistent contact with my host company and there seemed  to be nothing [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/11/brand-positioning-how-to-enhance-the-brand-position-with-new-projects/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Successful Brands: How To understand the energy behind them</title>
		<link>http://yinkaolaito.com/2010/11/successful-brands-how-to-understand-the-energy-behind-them/</link>
		<comments>http://yinkaolaito.com/2010/11/successful-brands-how-to-understand-the-energy-behind-them/#comments</comments>
		<pubDate>Wed, 03 Nov 2010 07:51:30 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand power]]></category>
		<category><![CDATA[Brand's relevance]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[brand's power]]></category>
		<category><![CDATA[Successful branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2659</guid>
		<description><![CDATA[Yesterday I was thinking about what makes great brands successful. I actually downloaded an autobiography to understand the energy that sustained most great brands in the past. I do not know whether it is me or if others see life the way I see it. I often wonder why I am not far ahead from [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/11/successful-brands-how-to-understand-the-energy-behind-them/feed/</wfw:commentRss>
		<slash:comments>18</slash:comments>
		</item>
		<item>
		<title>Personal branding: How to strengthen yours in your market</title>
		<link>http://yinkaolaito.com/2010/10/personal-branding-how-to-strengthen-yours-in-your-market/</link>
		<comments>http://yinkaolaito.com/2010/10/personal-branding-how-to-strengthen-yours-in-your-market/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 09:44:44 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[personal marketing]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2612</guid>
		<description><![CDATA[People today need to realize like never before that they have only one life to live. This one life needs to be lived to the fullest. The choice of what becomes your personal brands in the marketplace is not anybody’s but yours! Earning a living as well as standing out in the midst of our [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/10/personal-branding-how-to-strengthen-yours-in-your-market/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Brands:How public Relations helps in brand building</title>
		<link>http://yinkaolaito.com/2010/09/brandshow-public-relations-helps-in-brand-building/</link>
		<comments>http://yinkaolaito.com/2010/09/brandshow-public-relations-helps-in-brand-building/#comments</comments>
		<pubDate>Mon, 13 Sep 2010 09:35:24 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[Brand building techniques]]></category>
		<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2551</guid>
		<description><![CDATA[Over the years of studying brands and helping companies to build brands, I have come to understand the role Public Relations play in introducing new brands. Most brands fail to command attention and market equity because they were introduced into the market place with advertising instead of Public Relations. Do you ever imagine putting a [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/09/brandshow-public-relations-helps-in-brand-building/feed/</wfw:commentRss>
		<slash:comments>20</slash:comments>
		</item>
		<item>
		<title>Brands:How to make your online community thick.</title>
		<link>http://yinkaolaito.com/2010/09/brandshow-to-make-your-online-community-thick/</link>
		<comments>http://yinkaolaito.com/2010/09/brandshow-to-make-your-online-community-thick/#comments</comments>
		<pubDate>Sat, 11 Sep 2010 09:16:29 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[e-community]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media in Nigeria]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand's equity]]></category>
		<category><![CDATA[Social Media Nigeria]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2541</guid>
		<description><![CDATA[As someone who cares about brand community and how to generate engagement, I have taken time to study (either by personal experience or by observation) the qualities that have helped strong communities  become what they are. I have come to a strong conviction that strong communities do not just evolve; someone is committed to the [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/09/brandshow-to-make-your-online-community-thick/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>How to re-invent your brand</title>
		<link>http://yinkaolaito.com/2010/05/how-to-re-invent-your-brand/</link>
		<comments>http://yinkaolaito.com/2010/05/how-to-re-invent-your-brand/#comments</comments>
		<pubDate>Wed, 12 May 2010 09:40:00 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Brand building]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2314</guid>
		<description><![CDATA[We must realize that building a brand in today’s market is far different from what it used to be. When we assume that the major way of building brand is through the marketing gimmicks, we are making the greatest mistake of the highest order. It does not work that way anymore. When a brand is [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/05/how-to-re-invent-your-brand/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Building Brand through trust</title>
		<link>http://yinkaolaito.com/2010/05/building-brand-through-trust/</link>
		<comments>http://yinkaolaito.com/2010/05/building-brand-through-trust/#comments</comments>
		<pubDate>Fri, 07 May 2010 09:02:48 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Brand patronage]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Brand leadership]]></category>
		<category><![CDATA[Building brand]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2296</guid>
		<description><![CDATA[Trust is an issue today. Without trust there is no love is a common cliché. Whether in a marriage or just casual relationship. People do not open up their minds to people they do not trust.When it comes to brands, people avoid brands that concentrate on gimicks, advert at the expense of building relationship that [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/05/building-brand-through-trust/feed/</wfw:commentRss>
		<slash:comments>28</slash:comments>
		</item>
		<item>
		<title>Brand education:key to successful engagement, equity</title>
		<link>http://yinkaolaito.com/2010/04/brand-educationkey-to-successful-engagement-equity/</link>
		<comments>http://yinkaolaito.com/2010/04/brand-educationkey-to-successful-engagement-equity/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 14:48:18 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand education]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[Brand engagement]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2233</guid>
		<description><![CDATA[I am a strong believer in the cliché which says  ‘if you think education Is expensive, try ignorance’. In many ways I have come to understand that a literate individual who is well informed can become a great advocate than someone who is misinformed or carry around wrong opinion. I am beginning to see why [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/04/brand-educationkey-to-successful-engagement-equity/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Brands: silence may no longer be golden!</title>
		<link>http://yinkaolaito.com/2010/03/brands-silence-may-no-longer-be-golden/</link>
		<comments>http://yinkaolaito.com/2010/03/brands-silence-may-no-longer-be-golden/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 09:36:48 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2083</guid>
		<description><![CDATA[Silence is golden is an age long cliché. I used to be a fan of this and I am still in love with it. But the events that are unfolding today require that a re examination of what used to be valid truths now require modifications or changes. In the light of the age we [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/03/brands-silence-may-no-longer-be-golden/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
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