yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

 Prior to the first tsunami in Asia, tsunami is just a word in the dictionary. Most people did not know what the word stands for, how it operates. All of us could not imagine the huge impact an occurrence can have on humanity. This was followed by ‘Hurricane Katrina’ which was the USA version under [...]

The sign of stressed economy is here today. It is obvious that little fund is being programmed to accomplish many tasks. Many individuals who have been victims of lay off may not even have enough to go round either for their families or themselves. The recession effects though seemed declining in advanced countries; most developing [...]

Many people/brands search for magic wand that will place their brands on the pinnacle of success. In my little research, I have come to understand that the obvious are not seen. Many have eyes that are not trained to spot their opportunities. Opportunity can fall on a person’s laps if the laps are well positioned. [...]

Attention deficit disorder is a coinage of the new age. No one seems to have time for anything except those things that are of utmost importance to them. No one is extremely interested in your brand except if it adds value to them. The noise level is not even helping the matter. The noise level [...]

Relationship is important to brand survival. Brand needs to build affinity with others to become truly successful. Humans are not created in isolation. This is a signal that shows that we all need others to move ahead. A person is four people away from a desired contact still holds true.  In my research, I have discovered [...]

The Tribe was first used with regards to branding by Seth Godin. Each time I have thought about the notion of tribe, I consider the depth that African should have that we do not. Not only as an individual but as a professional in the field of branding particularly when it comes to brand’s tribe. [...]

A name is important for an individual as well as a corporate brand. It is what one hears for the most part of his life, existence. Choice of that name must therefore be picked with a lot of carefulness. A name is important to determine a brand success and likeability. A name sometimes supplies the [...]

Brand equity is the sustained value that customers placed on your brand over others. Brand equity is built through a consistent and sustained delivery of promise. This suggests that brand equity is built over time. Equity is not built in a day. Merely understanding the equity markets is enough should tell an individual something vital [...]