yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Every brand will encounter crisis in its lifetime. No brand is immune from crisis. There are varied degrees of crises. Some are known, based on associated brand environment. Certain crisis may be unknown, unpreventable or what is considered crisis beyond human control. For instance, crisis like earthquakes, flood often come when we do not expect [...]

Brand relevance speaks volume when we consider influence, significance, importance and bearing a brand has over a particular market. Every brand cherishes been recognized, positioned at the top of the market. But this is impossible without some sorts of trustworthy credentials that can provoke a high level of believability, reliability, authority and standing. Brand relevance [...]

Many brands owners are comfortable only when money comes in. They are at their best when customers troop in t purchase their goods. As much as we know profits lubricate the wheel of brand’s progress, a total emphasis on profit making often makes brands to ignore certain vital issues which guarantee continuous prosperity of the [...]

Today, I stumbled on my old write ups. I do believe it will help someone so I decided to share it again.Just as companies manage their corporate brands; individuals and professionals should do it for themselves. Personal Brand is a necessity for professional and business success. Peter Montoya says ‘Personal brand is the powerful, clear, [...]