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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; Brand equty</title>
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		<title>How to develop strategy that guarantees victory in crisis</title>
		<link>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/</link>
		<comments>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 11:48:14 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand crisis]]></category>
		<category><![CDATA[Brand equty]]></category>
		<category><![CDATA[brand philosophy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brand re-engineering]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Crisis management]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3358</guid>
		<description><![CDATA[Every brand will encounter crisis in its lifetime. No brand is immune from crisis. There are varied degrees of crises. Some are known, based on associated brand environment. Certain crisis may be unknown, unpreventable or what is considered crisis beyond human control]]></description>
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		<title>Brand relevance: 7 ways to strengthen your position</title>
		<link>http://yinkaolaito.com/2011/11/brand-relevance-7-ways-to-strengthen-your-position/</link>
		<comments>http://yinkaolaito.com/2011/11/brand-relevance-7-ways-to-strengthen-your-position/#comments</comments>
		<pubDate>Tue, 15 Nov 2011 03:39:47 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand audit]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand consistency]]></category>
		<category><![CDATA[Brand development and positioning]]></category>
		<category><![CDATA[Brand equty]]></category>
		<category><![CDATA[brand's loyalty]]></category>
		<category><![CDATA[brand's management]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Brand relevance]]></category>
		<category><![CDATA[brand strengthening]]></category>
		<category><![CDATA[Brand's authority]]></category>
		<category><![CDATA[Brand's leadership]]></category>
		<category><![CDATA[brand's power]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3285</guid>
		<description><![CDATA[Brand relevance speaks volume when we consider influence, significance, importance and bearing a brand has over a particular market. Every brand cherishes been recognized, positioned at the top of the market. But this is impossible without some sorts of trustworthy credentials that can provoke a high level of believability, reliability, authority and standing. Brand relevance [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How feedback aids brand loyalty</title>
		<link>http://yinkaolaito.com/2011/07/how-feedback-aids-brand-loyalty/</link>
		<comments>http://yinkaolaito.com/2011/07/how-feedback-aids-brand-loyalty/#comments</comments>
		<pubDate>Wed, 13 Jul 2011 13:03:53 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[active listening]]></category>
		<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[brand architecture]]></category>
		<category><![CDATA[brand assessment]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand equty]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand's equity]]></category>
		<category><![CDATA[brand's profitability]]></category>
		<category><![CDATA[Public relations]]></category>
		<category><![CDATA[relationship building]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3214</guid>
		<description><![CDATA[Many brands owners are comfortable only when money comes in. They are at their best when customers troop in t purchase their goods. As much as we know profits lubricate the wheel of brand’s progress, a total emphasis on profit making often makes brands to ignore certain vital issues which guarantee continuous prosperity of the [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Personal brand management</title>
		<link>http://yinkaolaito.com/2009/12/personal-brand-management/</link>
		<comments>http://yinkaolaito.com/2009/12/personal-brand-management/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 07:41:22 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand equty]]></category>
		<category><![CDATA[personal auditing]]></category>
		<category><![CDATA[personal brand development]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Perrsonal branding]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1931</guid>
		<description><![CDATA[Today, I stumbled on my old write ups. I do believe it will help someone so I decided to share it again.Just as companies manage their corporate brands; individuals and professionals should do it for themselves. Personal Brand is a necessity for professional and business success. Peter Montoya says ‘Personal brand is the powerful, clear, [...]]]></description>
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		<slash:comments>10</slash:comments>
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