yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

We all try to avoid crisis if we can. Even though crisis presents better opportunity for certain brands to make profits. In some cases, crisis may be associated with what a brand should do or what it has done that should not have been.  Life itself is a risk and as long as we remain [...]

It is the wish of every brand to remain relevant within the radar of its audience. Creating and selling right experience is not just one-off affair. It is a 24/7 approach. Ensuring that right emotional experience is maintained all round is a good thing for a brand. Every season gives us a new opportunity to [...]

Those who insist on learning from a  line of thought associated with their pattern will miss opportunity in other sources they think cannot teach them anything. I am beginning to see that some movies have in them capacity to teach us greater professional lessons we cannot learn elsewhere. For those who know, I am not [...]

Many times brands-personal brand, corporate- invest so much money on relevant issues but ignore the major part where their actions speak louder than words. For those who care, we have maintained that brand is all about experience and perception. Perception has to do more with the mind and psyche of the customers. A brand is [...]