yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Many brand communication efforts hit the rock before it goes off. The trouble is obvious. The communication effort is not looking at the situation from the perspective of the consumer. When a brand looks at life from others’ perspective it becomes easier to see life from other end. Some of my community members often drop [...]

Harish Bijoor once noted that ‘managing brands is an art, a science … and a philosophy as well! There is need to practise each of these with perfection and humility!’ When these are properly done, brands are not supposed to suck or die. When a brand sucks or dies, there is an issue with the [...]

At the heart of brand switching is non-fulfillment of promise, lack of expected satisfaction or attitude of brand ambassadors towards a potential or actual brand’s customers. Brand experience counts so much. By over communicating brand promise, most brands set themselves up for failure. Instead of checking the capacity to deliver, most brands do not consider [...]