yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand identity are distingushable characteristics that are consistent, enduring and predictable messages and perception. Brand identity is important because everything is judged by its appearance. What is not seen counts for nothing. Brand must never allows itself to get lost in the crowd, because it will be buried in oblivion. Brand identity must be packaged [...]

In a recent ‘chit-chat’ with one of my colleagues, we were discussing certain attitudes that are not recognized as detrimental to brand’s acceptance. In most cases, these signals may not be obvious to the brand owners or individuals, brands involved. It does mean that sometimes, brands may need external opinion to help them assess what the brands [...]

Many wonder why identity is that important in branding. Brand identity is its physical distinctiveness, personality and uniqueness. Identity aids brand’s memorability. It is the representation of the brand in the mind of its market. Interestingly most brand identities are exposed to an average of hundred people a day (personal brands) while other brands are [...]