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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand image</title>
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		<title>Brand identity impact</title>
		<link>http://yinkaolaito.com/2009/05/brand-identity-impact/</link>
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		<pubDate>Wed, 20 May 2009 10:19:04 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand identity]]></category>
		<category><![CDATA[brand image]]></category>

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		<description><![CDATA[Many wonder why identity is that important in branding. Brand identity is its physical distinctiveness, personality and uniqueness. Identity aids brand’s memorability. It is the representation of the brand in the mind of its market. Interestingly most brand identities are exposed to an average of hundred people a day (personal brands) while other brands are [...]]]></description>
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