<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; Brand in crisis</title>
	<atom:link href="http://yinkaolaito.com/category/brand-in-crisis/feed/" rel="self" type="application/rss+xml" />
	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
	<lastBuildDate>Tue, 22 May 2012 14:52:37 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>Brand communication: when trust is violated</title>
		<link>http://yinkaolaito.com/2012/01/brand-communication-when-trust-is-violated/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-communication-when-trust-is-violated/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 12:13:17 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[African leadership]]></category>
		<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand and listening]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand communication in Africa]]></category>
		<category><![CDATA[Brand development and positioning]]></category>
		<category><![CDATA[Brand in crisis]]></category>
		<category><![CDATA[brand re-engineering]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand and audience management]]></category>
		<category><![CDATA[brand and communicationm. brand loyalty]]></category>
		<category><![CDATA[Brand and trust]]></category>
		<category><![CDATA[Nigeria leadership and fuel subsidy]]></category>
		<category><![CDATA[Trust as social capital]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3346</guid>
		<description><![CDATA[Trust is a social capital. Often it may be stronger in weight than any other factors which dictate brand’s well-being. Someone has noted ‘we may not be able to measure the value of trust in a relationship but often we know the cost of it when violated’. Most times we undervalue what trust may cost us. [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/brand-communication-when-trust-is-violated/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to handle brand communications in crisis time</title>
		<link>http://yinkaolaito.com/2011/02/how-to-handle-brand-communications-in-crisis-time/</link>
		<comments>http://yinkaolaito.com/2011/02/how-to-handle-brand-communications-in-crisis-time/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 07:55:14 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand crisis]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[Brand in crisis]]></category>
		<category><![CDATA[Brand relationship]]></category>
		<category><![CDATA[Handling crisis]]></category>
		<category><![CDATA[Communication management]]></category>
		<category><![CDATA[Crisis managemenet]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3003</guid>
		<description><![CDATA[We all try to avoid crisis if we can. Even though crisis presents better opportunity for certain brands to make profits. In some cases, crisis may be associated with what a brand should do or what it has done that should not have been.  Life itself is a risk and as long as we remain [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/02/how-to-handle-brand-communications-in-crisis-time/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Brand in crisis: what to do?</title>
		<link>http://yinkaolaito.com/2009/10/brand-in-crisis-what-to-do/</link>
		<comments>http://yinkaolaito.com/2009/10/brand-in-crisis-what-to-do/#comments</comments>
		<pubDate>Mon, 12 Oct 2009 14:31:30 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[brand crisis]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand in crisis]]></category>
		<category><![CDATA[Brand mangement]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1773</guid>
		<description><![CDATA[Most times what leads to crisis is often subtle, careless approach to issues. Though there are clear cases of crises that are product of act beyond human control. Every crisis begins with issue that is not properly identified or managed before it generates into a major crisis. Crisis like strange disease or epidemic often begins [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/10/brand-in-crisis-what-to-do/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
	</channel>
</rss>

