Those who have the mastery of any trade never joke with continuous innovation. At the base of every innovation is curiosity, seeing the possibility and calculated risk taking. Without innovation the future of any brand is not guaranteed. Brand communicators need to come to term with changing communication needs of the present generation. Delighting and [...]
Two days ago, the world celebrated twenty years of real world wide world inauguration that led to web 2.0 rave. Tim Berners-Lee created the first web browser, World Wide Web and posted some stuff live on the internet. The introduction of World Wide Web has changed the way we all live today. I am just [...]
We all love growth. But many do not plan for it. Do no ever forget the law that says every object remains at a standstill until a force is applied. Many successful brands today will not be in the radar again in a couple of years just because they have forgotten how they get here. [...]
Innovation is KEY to keeping our brand healthy. As good as this may be, many brands are avowed to innovation because they feel it will hurt the positioning. Innovation does not necessarily to be disruptive even though it may be part of it. In my continuous research on the word “Innovation” I have come to [...]
In my study of innovation, I have come to like Tom peters’ definition of the use of the word. Tom Peter says ‘Innovation is a number game, the guy who tries the most wins. He goes further to say that innovation can thrive where there is right brand culture, positive mindset that is willing to [...]
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yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert