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The main idea of marketing is the reconciliation/negotiation of possibilities of a company and customers’ desire in order to appease both sides. Every marketing initiative is a process and not an event. If this is not true then you may be running towards bankruptcy.  We live in an interesting age and time. People say nothing [...]

Landscape of marketing is changing in a disruptive manner. Whoever thinks it will go back to the traditional practice needs a rethink. Marketing terrain will never remain the same. All we need to do is to understand and take advantages of the new phase we find ourselves. Today, it is no longer news; customers do [...]

Yesterday marked the sun set of a great icon. Today present an awesome moment around the world to re-asses what really matter in the lifespan of any brand. This is because one of the world’s inventors, shinning light, leaders, fighters, Entrepreneurs, innovators and brightest individuals born in the second half of the 2oth century just [...]

Today, Music industry has enjoyed opportunities offered by social media. Music is said to be the food of love. Real Music, artistes have changed the political and economic landscapes with philosophical lyrics. Unlike before when Artistes are at the mercy of producers and promoters, social media has helped in popularizing known and unknown artistes. If [...]

When we see successful brands excelling in their marketing activities, we often think marketing is magic and there must be some charms  we need to look out for. This may seem true in some ways, but the real truth about marketing is it is not a magic but more of a science. It follows verifiable [...]

Brand marketing in Nigeria, Africa or elsewhere is now dynamic. Brand marketers now faced the need to innovate and yet to be accountable. Budget must be accountable .Brand marketing efforts must show, translate to increase in  bottomline. Marketing effort has moved from one-off route where all we do is broadcast message and hoping the uneducated [...]

There are several ways to engage in brand marketing. There is the old way of careless abandonment of real values. One great way do brand marketing well is through cause marketing. For those who know, it is one thing for brand to be involved in cause, it is another thing to use the cause as [...]

Today, I am just thinking of how a brand can always command the attention of  its target audience. There are several ways this can be done. But not every way will lead a brand to stardom. So in my bid to get this resolved, I started making enquiries and asking questions from friends and researching on [...]

We live in the age of instant-delivery. No one wants to wait. So many of us are happy if we can get someone who offers some sure tips that can help  achieve a goal faster. We sometimes forget that foundation will determine the strength and sustenance of any structure. While tips are good, understanding the [...]

I am sure most of us are familiar with fireworks. Fireworks are used during special occasions. We have seen a mini firework when birthday cakes are caught. But a class of fireworks I may not forget in hurry were the ones used to welcome this Millennium. Around the world, this Millennium’s fireworks were the biggest [...]