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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand marketing</title>
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	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
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		<title>Brand Marketing: When you must increase profit with little cost.</title>
		<link>http://yinkaolaito.com/2012/01/brand-marketing-when-you-must-increase-profit-with-little-cost/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-marketing-when-you-must-increase-profit-with-little-cost/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 13:16:41 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and vision]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand and bottomline increase]]></category>
		<category><![CDATA[Brand marketing and profit]]></category>
		<category><![CDATA[Brand marketing ROI]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3380</guid>
		<description><![CDATA[The main idea of marketing is the reconciliation/negotiation of possibilities of a company and customers’ desire in order to appease both sides. Every marketing initiative is a process and not an event. If this is not true then you may be running towards bankruptcy.  We live in an interesting age and time. People say nothing [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
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		<title>Brand marketing: Keeping with the changes.</title>
		<link>http://yinkaolaito.com/2011/12/brand-marketing-keeping-with-the-changes/</link>
		<comments>http://yinkaolaito.com/2011/12/brand-marketing-keeping-with-the-changes/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 12:00:17 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Brand opportunitity]]></category>
		<category><![CDATA[Brand profitability]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[brand positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3294</guid>
		<description><![CDATA[Landscape of marketing is changing in a disruptive manner. Whoever thinks it will go back to the traditional practice needs a rethink. Marketing terrain will never remain the same. All we need to do is to understand and take advantages of the new phase we find ourselves. Today, it is no longer news; customers do [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/12/brand-marketing-keeping-with-the-changes/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>6 branding lessons according to Steve Jobs’ Life</title>
		<link>http://yinkaolaito.com/2011/10/6-branding-lessons-according-to-steve-jobs%e2%80%99-life/</link>
		<comments>http://yinkaolaito.com/2011/10/6-branding-lessons-according-to-steve-jobs%e2%80%99-life/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 13:02:00 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Apple Chief Executives]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[Life Management]]></category>
		<category><![CDATA[Management development]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Online Brand Communications]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3266</guid>
		<description><![CDATA[Yesterday marked the sun set of a great icon. Today present an awesome moment around the world to re-asses what really matter in the lifespan of any brand. This is because one of the world’s inventors, shinning light, leaders, fighters, Entrepreneurs, innovators and brightest individuals born in the second half of the 2oth century just [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/10/6-branding-lessons-according-to-steve-jobs%e2%80%99-life/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Social Media: Don JAzz,Dbanj&#8217;s Oliver Twist single</title>
		<link>http://yinkaolaito.com/2011/08/social-media-don-jazzdbanjs-oliver-twist-single/</link>
		<comments>http://yinkaolaito.com/2011/08/social-media-don-jazzdbanjs-oliver-twist-single/#comments</comments>
		<pubDate>Tue, 23 Aug 2011 09:54:20 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand campaign]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand creativity]]></category>
		<category><![CDATA[Brand exposure]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Dbanj]]></category>
		<category><![CDATA[Nigerian entertainment Industry and social media]]></category>
		<category><![CDATA[Nigerian Music Industry]]></category>
		<category><![CDATA[Nigeria Music]]></category>
		<category><![CDATA[Nigerian entertainment industry]]></category>
		<category><![CDATA[Nigerian Music Indsutry]]></category>
		<category><![CDATA[Social MEdia and Nigerian Music Industry]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3244</guid>
		<description><![CDATA[Today, Music industry has enjoyed opportunities offered by social media. Music is said to be the food of love. Real Music, artistes have changed the political and economic landscapes with philosophical lyrics. Unlike before when Artistes are at the mercy of producers and promoters, social media has helped in popularizing known and unknown artistes. If [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/08/social-media-don-jazzdbanjs-oliver-twist-single/feed/</wfw:commentRss>
		<slash:comments>14</slash:comments>
		</item>
		<item>
		<title>Six effective ways of winning brand marketing war</title>
		<link>http://yinkaolaito.com/2011/06/six-effective-ways-of-winning-brand-marketing-war/</link>
		<comments>http://yinkaolaito.com/2011/06/six-effective-ways-of-winning-brand-marketing-war/#comments</comments>
		<pubDate>Tue, 28 Jun 2011 09:33:22 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[brand advocacy]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand communication in Africa]]></category>
		<category><![CDATA[Brand differentiation]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3201</guid>
		<description><![CDATA[When we see successful brands excelling in their marketing activities, we often think marketing is magic and there must be some charms  we need to look out for. This may seem true in some ways, but the real truth about marketing is it is not a magic but more of a science. It follows verifiable [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/06/six-effective-ways-of-winning-brand-marketing-war/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
		</item>
		<item>
		<title>Brand marketing: four ways to get best result</title>
		<link>http://yinkaolaito.com/2011/06/brand-marketing-four-ways-to-get-best-result/</link>
		<comments>http://yinkaolaito.com/2011/06/brand-marketing-four-ways-to-get-best-result/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 13:52:28 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand communication in Africa]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand development]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3183</guid>
		<description><![CDATA[Brand marketing in Nigeria, Africa or elsewhere is now dynamic. Brand marketers now faced the need to innovate and yet to be accountable. Budget must be accountable .Brand marketing efforts must show, translate to increase in  bottomline. Marketing effort has moved from one-off route where all we do is broadcast message and hoping the uneducated [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/06/brand-marketing-four-ways-to-get-best-result/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Brand marketing: how to make brand investment in cause count</title>
		<link>http://yinkaolaito.com/2011/04/brand-marketing-how-to-make-your-investment-in-cause-count/</link>
		<comments>http://yinkaolaito.com/2011/04/brand-marketing-how-to-make-your-investment-in-cause-count/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 10:53:50 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[Brand cause marketing and communication]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Cause communication]]></category>
		<category><![CDATA[Cause marketing]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3144</guid>
		<description><![CDATA[There are several ways to engage in brand marketing. There is the old way of careless abandonment of real values. One great way do brand marketing well is through cause marketing. For those who know, it is one thing for brand to be involved in cause, it is another thing to use the cause as [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/04/brand-marketing-how-to-make-your-investment-in-cause-count/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Brand Communication: How to command target market&#8217;s attention</title>
		<link>http://yinkaolaito.com/2011/03/brand-communication-how-to-stay-in-front-of-your-target-market/</link>
		<comments>http://yinkaolaito.com/2011/03/brand-communication-how-to-stay-in-front-of-your-target-market/#comments</comments>
		<pubDate>Fri, 25 Mar 2011 13:07:08 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[brand communications]]></category>
		<category><![CDATA[Brand community]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[Brand audience management]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand target]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3130</guid>
		<description><![CDATA[Today, I am just thinking of how a brand can always command the attention of  its target audience. There are several ways this can be done. But not every way will lead a brand to stardom. So in my bid to get this resolved, I started making enquiries and asking questions from friends and researching on [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/03/brand-communication-how-to-stay-in-front-of-your-target-market/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Brand marketing:Tips that guarantee result</title>
		<link>http://yinkaolaito.com/2011/03/brand-marketingtips-that-guarantee-result/</link>
		<comments>http://yinkaolaito.com/2011/03/brand-marketingtips-that-guarantee-result/#comments</comments>
		<pubDate>Mon, 21 Mar 2011 12:29:25 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand advertisement]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Marketing Brief]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3123</guid>
		<description><![CDATA[We live in the age of instant-delivery. No one wants to wait. So many of us are happy if we can get someone who offers some sure tips that can help  achieve a goal faster. We sometimes forget that foundation will determine the strength and sustenance of any structure. While tips are good, understanding the [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/03/brand-marketingtips-that-guarantee-result/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Five brand marketing fireworks that guarantee success</title>
		<link>http://yinkaolaito.com/2011/02/five-brand-marketing-fireworks-that-guarantee-success/</link>
		<comments>http://yinkaolaito.com/2011/02/five-brand-marketing-fireworks-that-guarantee-success/#comments</comments>
		<pubDate>Mon, 21 Feb 2011 08:42:43 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Brand marketing success tips]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3092</guid>
		<description><![CDATA[I am sure most of us are familiar with fireworks. Fireworks are used during special occasions. We have seen a mini firework when birthday cakes are caught. But a class of fireworks I may not forget in hurry were the ones used to welcome this Millennium. Around the world, this Millennium’s fireworks were the biggest [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/02/five-brand-marketing-fireworks-that-guarantee-success/feed/</wfw:commentRss>
		<slash:comments>10</slash:comments>
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