yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Entertainment is a big deal now. Nigeria entertainment is no difference. The kind of fund the industry is generating is huge. To back this claim, Nigerian government just approved some millions of naira facility to those who may need it. Hollywood has its own glamour and razzmatazz. Many producers have become Millionaire for knowing how [...]

There is no denying the fact that  the old media will still remain part of us till eternity. What is now clear to discerning audience is that each new day points towards reduction in the value generated by television, radio, and print advertising. Yet the good news to those who love the old method is [...]

I have noticed that change is very difficult for human. Everyone says they are opened to change while in reality they will keep postponing what needs to be done. Clear understanding of brand’s environment with keen eyes on the changes that are going on are vital keys. That is if brand will continue to be [...]

Last week I got a referral from someone I met while appearing as a guest on a weekly   television programme. This particular client has invested much money on regular media advertising. So he thought since that had not produced expected result, web advertising especially on social networking sites is the next stop. In his opinion, [...]

Recently I saw a preview copy of ‘The Nature Of Marketing’ by Chuck Brymer on the internet. The title appealed to me and I decided to do background research online. The results got me fascinated the more and I decided to go out and read the whole book. This book gave me a new insight [...]

There is now an increasing surge in the use of social media, social marketing by all and sundry. Different industries are now waking up to the reality of our time. We must acknowledge though that many are still lukewarm in their approach to the potentials of social media. For majority of users in our environment, [...]

We must realize that building a brand in today’s market is far different from what it used to be. When we assume that the major way of building brand is through the marketing gimmicks, we are making the greatest mistake of the highest order. It does not work that way anymore. When a brand is [...]

 Prior to the first tsunami in Asia, tsunami is just a word in the dictionary. Most people did not know what the word stands for, how it operates. All of us could not imagine the huge impact an occurrence can have on humanity. This was followed by ‘Hurricane Katrina’ which was the USA version under [...]

Internet has become a driving force for brand globalization. It has granted an increasing speed to the wheel of business transaction. That accounted for more brands embracing the internet. No brand exists today without a Google resume. Having established that there are several opportunities for brand to promote and build engagement on the internet without [...]

Sometimes when we consider what has been said in the praise of word of mouth, we may  feel people are over flogging the issue. The truth is word of mouth marketing is the future and backbone of marketing. A brand that enjoys great and outstanding word of mouth will gain substantial market share as brand [...]