yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

The web is now an essential part of brand’s daily living. Surviving without the web today is becoming a near impossible task. We live in the age of conversation. Almost everyone is talking. Those who have something worthwhile to say and those who just want to express their opinions. Any brand that ignores the web [...]

Anything worth doing is worth measuring. Brand virtual effort is not a mirage. It should be measured. Talking of measurement, many are of the opinion that virtual effort is much more difficult than the traditional media activities. We must remember that when there is a new trend, possibility of measurement may seem overwhelming but that [...]