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		<title>Building Brand through trust</title>
		<link>http://yinkaolaito.com/2010/05/building-brand-through-trust/</link>
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		<pubDate>Fri, 07 May 2010 09:02:48 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Brand patronage]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Brand leadership]]></category>
		<category><![CDATA[Building brand]]></category>

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		<description><![CDATA[Trust is an issue today. Without trust there is no love is a common cliché. Whether in a marriage or just casual relationship. People do not open up their minds to people they do not trust.When it comes to brands, people avoid brands that concentrate on gimicks, advert at the expense of building relationship that [...]]]></description>
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