yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Every brand will encounter crisis in its lifetime. No brand is immune from crisis. There are varied degrees of crises. Some are known, based on associated brand environment. Certain crisis may be unknown, unpreventable or what is considered crisis beyond human control. For instance, crisis like earthquakes, flood often come when we do not expect [...]

Many brands are concerned why they could not stand out. But when we check out, they have being trying to become a popular jingo brand. Trying to satisfy everyone. In few cases some are not but they are missing out some core ingredients that make brands stand out. For a brand to stand out, focus [...]