<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand philosophy</title>
	<atom:link href="http://yinkaolaito.com/category/brand-philosophy/feed/" rel="self" type="application/rss+xml" />
	<link>http://yinkaolaito.com</link>
	<description>For Brand Communications and Social Media Facts</description>
	<lastBuildDate>Tue, 22 May 2012 14:52:37 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.3.1</generator>
		<item>
		<title>How to develop strategy that guarantees victory in crisis</title>
		<link>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/</link>
		<comments>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/#comments</comments>
		<pubDate>Sun, 15 Jan 2012 11:48:14 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand attitude]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand crisis]]></category>
		<category><![CDATA[Brand equty]]></category>
		<category><![CDATA[brand philosophy]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[Brand re-engineering]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Crisis management]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3358</guid>
		<description><![CDATA[Every brand will encounter crisis in its lifetime. No brand is immune from crisis. There are varied degrees of crises. Some are known, based on associated brand environment. Certain crisis may be unknown, unpreventable or what is considered crisis beyond human control]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2012/01/how-to-develop-strategy-that-guarantees-victory-in-crisis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Logic behind stand out brand</title>
		<link>http://yinkaolaito.com/2009/05/stand-out-brand-logic/</link>
		<comments>http://yinkaolaito.com/2009/05/stand-out-brand-logic/#comments</comments>
		<pubDate>Tue, 26 May 2009 15:39:45 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand philosophy]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1347</guid>
		<description><![CDATA[Many brands are concerned why they could not stand out. But when we check out, they have being trying to become a popular jingo brand. Trying to satisfy everyone. In few cases some are not but they are missing out some core ingredients that make brands stand out. For a brand to stand out, focus [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/05/stand-out-brand-logic/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
		</item>
	</channel>
</rss>

