yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand perception is vital to brand success. Like we know, perception is everything. An audience may hold negative perception about a brand without any good reason. That is their opinion. Their opinions affect the success of your brand. So effort must be made to ensure audience perception of your brand is exactly what you want [...]

We have established that sitting on the fence when it comes to conversation marketing today is dangerous. It is like taking a position in the middle of a highway road. I do understand that for some, it appears we are speaking a foreign language with all the terms we are using here such as web [...]