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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand positioning</title>
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		<title>Brand leadership through strategic communication</title>
		<link>http://yinkaolaito.com/2011/08/brand-leadership-through-strategic-communication/</link>
		<comments>http://yinkaolaito.com/2011/08/brand-leadership-through-strategic-communication/#comments</comments>
		<pubDate>Mon, 22 Aug 2011 07:58:42 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advancement]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand atrribute]]></category>
		<category><![CDATA[brand authority]]></category>
		<category><![CDATA[Brand communication professional in Africa]]></category>
		<category><![CDATA[Brand effectiveness]]></category>
		<category><![CDATA[Brand engagement]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Leadership]]></category>
		<category><![CDATA[Leading brands]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand's equity]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3242</guid>
		<description><![CDATA[Brand leadership is a great and enviable position every brand aspires. But as we know, there is a lot of difference between wishes and realities. If wishes are horses, every beggar will ride. Brand leadership is not a day journey. It entails a continuous hard work on the vision]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2011/08/brand-leadership-through-strategic-communication/feed/</wfw:commentRss>
		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Brand building lessons from &#8216;I Can Do Bad All By Myself&#8217;</title>
		<link>http://yinkaolaito.com/2010/11/brand-building-lessons-from-i-can-do-bad-all-by-myself/</link>
		<comments>http://yinkaolaito.com/2010/11/brand-building-lessons-from-i-can-do-bad-all-by-myself/#comments</comments>
		<pubDate>Thu, 25 Nov 2010 09:58:59 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand atrribute]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Brand attribute]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2744</guid>
		<description><![CDATA[All of us remember our childhood. If not for anything but for the story times we enjoyed-either at school or with our parent.  At the end of each story, we would be asked to list the moral lessons. Even though I am not a fan of movies, but each new opportunity I have to watch [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/11/brand-building-lessons-from-i-can-do-bad-all-by-myself/feed/</wfw:commentRss>
		<slash:comments>13</slash:comments>
		</item>
		<item>
		<title>Brand positioning: How to enhance brand&#8217;s position with new projects</title>
		<link>http://yinkaolaito.com/2010/11/brand-positioning-how-to-enhance-the-brand-position-with-new-projects/</link>
		<comments>http://yinkaolaito.com/2010/11/brand-positioning-how-to-enhance-the-brand-position-with-new-projects/#comments</comments>
		<pubDate>Fri, 19 Nov 2010 09:59:51 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Project management]]></category>
		<category><![CDATA[brand power]]></category>
		<category><![CDATA[Online video]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2699</guid>
		<description><![CDATA[I am so excited this morning. This site has been down for over a week. No thanks to my host (which had internal  issues to resolve). I have been so concerned about my community. But having done what was humanly possible by making consistent contact with my host company and there seemed  to be nothing [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/11/brand-positioning-how-to-enhance-the-brand-position-with-new-projects/feed/</wfw:commentRss>
		<slash:comments>5</slash:comments>
		</item>
		<item>
		<title>Personal branding: How to strengthen yours in your market</title>
		<link>http://yinkaolaito.com/2010/10/personal-branding-how-to-strengthen-yours-in-your-market/</link>
		<comments>http://yinkaolaito.com/2010/10/personal-branding-how-to-strengthen-yours-in-your-market/#comments</comments>
		<pubDate>Mon, 11 Oct 2010 09:44:44 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[personal marketing]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2612</guid>
		<description><![CDATA[People today need to realize like never before that they have only one life to live. This one life needs to be lived to the fullest. The choice of what becomes your personal brands in the marketplace is not anybody’s but yours! Earning a living as well as standing out in the midst of our [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/10/personal-branding-how-to-strengthen-yours-in-your-market/feed/</wfw:commentRss>
		<slash:comments>11</slash:comments>
		</item>
		<item>
		<title>Brand education:key to successful engagement, equity</title>
		<link>http://yinkaolaito.com/2010/04/brand-educationkey-to-successful-engagement-equity/</link>
		<comments>http://yinkaolaito.com/2010/04/brand-educationkey-to-successful-engagement-equity/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 14:48:18 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand education]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[Brand engagement]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2233</guid>
		<description><![CDATA[I am a strong believer in the cliché which says  ‘if you think education Is expensive, try ignorance’. In many ways I have come to understand that a literate individual who is well informed can become a great advocate than someone who is misinformed or carry around wrong opinion. I am beginning to see why [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/04/brand-educationkey-to-successful-engagement-equity/feed/</wfw:commentRss>
		<slash:comments>16</slash:comments>
		</item>
		<item>
		<title>Brands: silence may no longer be golden!</title>
		<link>http://yinkaolaito.com/2010/03/brands-silence-may-no-longer-be-golden/</link>
		<comments>http://yinkaolaito.com/2010/03/brands-silence-may-no-longer-be-golden/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 09:36:48 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand strategy]]></category>
		<category><![CDATA[Personal branding]]></category>
		<category><![CDATA[positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2083</guid>
		<description><![CDATA[Silence is golden is an age long cliché. I used to be a fan of this and I am still in love with it. But the events that are unfolding today require that a re examination of what used to be valid truths now require modifications or changes. In the light of the age we [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/03/brands-silence-may-no-longer-be-golden/feed/</wfw:commentRss>
		<slash:comments>9</slash:comments>
		</item>
		<item>
		<title>Brand communication: How to annex, understand great media platforms</title>
		<link>http://yinkaolaito.com/2010/03/brand-communication-how-to-annex-understand-great-media-platforms/</link>
		<comments>http://yinkaolaito.com/2010/03/brand-communication-how-to-annex-understand-great-media-platforms/#comments</comments>
		<pubDate>Wed, 03 Mar 2010 12:57:57 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[media relations]]></category>
		<category><![CDATA[media opportunities]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2074</guid>
		<description><![CDATA[Brand communication today has become so easy given the fact that there are several opportunities that are now made available to discerning individuals, brand owners who know what to do and where they are going. Needless to say is that media are channels that allow individuals to pass a message to a target audience with [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/03/brand-communication-how-to-annex-understand-great-media-platforms/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Twitter and your brand</title>
		<link>http://yinkaolaito.com/2010/02/twitter-and-your-brand/</link>
		<comments>http://yinkaolaito.com/2010/02/twitter-and-your-brand/#comments</comments>
		<pubDate>Sat, 20 Feb 2010 10:12:45 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand awareness]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Brand visibility]]></category>
		<category><![CDATA[corporate visisbility]]></category>
		<category><![CDATA[e-reputation]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2049</guid>
		<description><![CDATA[I have been asked several times why do I think Twitter holds any benefits for Nigerian and African brands. The reason to some is that the population of Nigerians and Africans on twitter is still negligible compare to the western world. The concerns Ihave noticeds on the faces of those who asked such question  has [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/02/twitter-and-your-brand/feed/</wfw:commentRss>
		<slash:comments>19</slash:comments>
		</item>
		<item>
		<title>How people rate your brand</title>
		<link>http://yinkaolaito.com/2010/01/how-people-rate-your-brand/</link>
		<comments>http://yinkaolaito.com/2010/01/how-people-rate-your-brand/#comments</comments>
		<pubDate>Tue, 19 Jan 2010 05:13:35 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand perception]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[brand power]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1991</guid>
		<description><![CDATA[Many people/brands search for magic wand that will place their brands on the pinnacle of success. In my little research, I have come to understand that the obvious are not seen. Many have eyes that are not trained to spot their opportunities. Opportunity can fall on a person’s laps if the laps are well positioned. [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2010/01/how-people-rate-your-brand/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Logic behind stand out brand</title>
		<link>http://yinkaolaito.com/2009/05/stand-out-brand-logic/</link>
		<comments>http://yinkaolaito.com/2009/05/stand-out-brand-logic/#comments</comments>
		<pubDate>Tue, 26 May 2009 15:39:45 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand philosophy]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Add new tag]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1347</guid>
		<description><![CDATA[Many brands are concerned why they could not stand out. But when we check out, they have being trying to become a popular jingo brand. Trying to satisfy everyone. In few cases some are not but they are missing out some core ingredients that make brands stand out. For a brand to stand out, focus [...]]]></description>
		<wfw:commentRss>http://yinkaolaito.com/2009/05/stand-out-brand-logic/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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