yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

In the previous article, we started a discussion on the force of shaping strategy. This will be the concluding part for now until further notice. We need to note that not every brand is cut out to engage in shaping strategy. To engage, brand must consider the following and be convinced that answers given are [...]

I have watched with dismay how millions of Naira have been wasted on adverts by brands because of the erroneous believe that adverts alone is the buzz word to get into limelight. My heart aches when I see small business start getting involved in the rat race instead of using other avenues that can achieve same [...]

Today I may digress a little. One of the things that touch my heart came up in the news yesterday night. Last night I tuned in to one of the Television channels for news at ten. The first channel I tuned to relay the news about re-branding Nigeria and that this time around it is [...]