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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; Brand profitability</title>
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		<title>Brand marketing: Keeping with the changes.</title>
		<link>http://yinkaolaito.com/2011/12/brand-marketing-keeping-with-the-changes/</link>
		<comments>http://yinkaolaito.com/2011/12/brand-marketing-keeping-with-the-changes/#comments</comments>
		<pubDate>Tue, 13 Dec 2011 12:00:17 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand advertising]]></category>
		<category><![CDATA[Brand and relationship building]]></category>
		<category><![CDATA[Brand and storytelling]]></category>
		<category><![CDATA[brand and technology]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Brand opportunitity]]></category>
		<category><![CDATA[Brand profitability]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media marketing]]></category>
		<category><![CDATA[brand positioning]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3294</guid>
		<description><![CDATA[Landscape of marketing is changing in a disruptive manner. Whoever thinks it will go back to the traditional practice needs a rethink. Marketing terrain will never remain the same. All we need to do is to understand and take advantages of the new phase we find ourselves. Today, it is no longer news; customers do [...]]]></description>
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		<title>Brand profitability: why the trust pathway helps</title>
		<link>http://yinkaolaito.com/2009/10/brand-profitability-why-the-trust-pathway-helps/</link>
		<comments>http://yinkaolaito.com/2009/10/brand-profitability-why-the-trust-pathway-helps/#comments</comments>
		<pubDate>Mon, 19 Oct 2009 10:09:16 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand profitability]]></category>
		<category><![CDATA[Trust building]]></category>
		<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Trust is becoming a scarce commodity in this season;  building brand profitability through trust must now be an integral part of any brand strategy if brand must make reasonable profit. Top executives of many brands can no longer be trusted and this has affected the confidence stakeholders have in many of the brands.  Many brands’ [...]]]></description>
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