yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

There is now an increasing surge in the use of social media, social marketing by all and sundry. Different industries are now waking up to the reality of our time. We must acknowledge though that many are still lukewarm in their approach to the potentials of social media. For majority of users in our environment, [...]

Appreciation is the oil that lubricates the wing of brand’s progress. Many want to achieve the main goal overnight. They get discouraged because they cannot hit the moon at first attempt. Those who know the magic of continuous success understand that they need to celebrate the little achievement they make before they hit the main [...]

 Prior to the first tsunami in Asia, tsunami is just a word in the dictionary. Most people did not know what the word stands for, how it operates. All of us could not imagine the huge impact an occurrence can have on humanity. This was followed by ‘Hurricane Katrina’ which was the USA version under [...]

In one of my previous articles here I did mention that most of our brands efforts on the internet here are focused on social media abuse through web advertising in social media platforms. In recent times, we are pleased to note that changes are taking place from unexpected sources. The non-profits are taking the bull [...]

Internet has become a driving force for brand globalization. It has granted an increasing speed to the wheel of business transaction. That accounted for more brands embracing the internet. No brand exists today without a Google resume. Having established that there are several opportunities for brand to promote and build engagement on the internet without [...]

In my search for how best to wrap up our discussion on web 2.0, customer engagement, conversation marketing etc, I stumbled on an article that has been on my shelf for close to two years written by Elizabeth Mckee of Charlotte viewpoint, an opinion magazine of charlotte, North Carolinas US with the titled The risk [...]