yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Trust is a social capital. Often it may be stronger in weight than any other factors which dictate brand’s well-being. Someone has noted ‘we may not be able to measure the value of trust in a relationship but often we know the cost of it when violated’. Most times we undervalue what trust may cost us. [...]

Innovation is KEY to keeping our brand healthy. As good as this may be, many brands are avowed to innovation because they feel it will hurt the positioning. Innovation does not necessarily to be disruptive even though it may be part of it. In my continuous research on the word “Innovation” I have come to [...]

Strategy has been defined as a ruse, a ploy. It is an elaborate and systematic plan of action. It is defined by an online dictionary as ‘the direction and scope of the organization over a long term which achieve advantage for the organization through its configuration of resources within a challenging environment to meet the [...]