yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

We all try to avoid crisis if we can. Even though crisis presents better opportunity for certain brands to make profits. In some cases, crisis may be associated with what a brand should do or what it has done that should not have been.  Life itself is a risk and as long as we remain [...]

In a recent professional roundtable with few colleagues, we were discussing issue that relates to emotional engagement with brands that can likely have meaningful impacts on brand’s success. Some were of the opinion technology plays a great role in brand’s objective achievement. While we all agreed on this, the point of argument arose when some [...]

Linked In  ,YouTube ,Flickr , Del.icio.us, echnorati ,Twitter,Facebook.  Social media has become part of us. No one will deny the fact that social media can be addictive too. Because it has become a veritable weapon to connect and gain visibility for brands: personal, corporate, product.In this new age of personal branding, one of the best [...]