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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; Brand relationship</title>
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		<title>How to handle brand communications in crisis time</title>
		<link>http://yinkaolaito.com/2011/02/how-to-handle-brand-communications-in-crisis-time/</link>
		<comments>http://yinkaolaito.com/2011/02/how-to-handle-brand-communications-in-crisis-time/#comments</comments>
		<pubDate>Mon, 14 Feb 2011 07:55:14 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand crisis]]></category>
		<category><![CDATA[brand experience]]></category>
		<category><![CDATA[Brand in crisis]]></category>
		<category><![CDATA[Brand relationship]]></category>
		<category><![CDATA[Handling crisis]]></category>
		<category><![CDATA[Communication management]]></category>
		<category><![CDATA[Crisis managemenet]]></category>

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		<description><![CDATA[We all try to avoid crisis if we can. Even though crisis presents better opportunity for certain brands to make profits. In some cases, crisis may be associated with what a brand should do or what it has done that should not have been.  Life itself is a risk and as long as we remain [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Brand&#8217;s relationship building through social marketing</title>
		<link>http://yinkaolaito.com/2009/12/brands-relationship-building-through-social-marketing/</link>
		<comments>http://yinkaolaito.com/2009/12/brands-relationship-building-through-social-marketing/#comments</comments>
		<pubDate>Tue, 01 Dec 2009 08:42:13 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand relationship]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[brand equity]]></category>
		<category><![CDATA[brand marketing]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1917</guid>
		<description><![CDATA[In a recent professional roundtable with few colleagues, we were discussing issue that relates to emotional engagement with brands that can likely have meaningful impacts on brand’s success. Some were of the opinion technology plays a great role in brand’s objective achievement. While we all agreed on this, the point of argument arose when some [...]]]></description>
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		<slash:comments>22</slash:comments>
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		<title>The appeal and challenges of social media</title>
		<link>http://yinkaolaito.com/2009/03/the-appeal-and-challenges-of-social-media/</link>
		<comments>http://yinkaolaito.com/2009/03/the-appeal-and-challenges-of-social-media/#comments</comments>
		<pubDate>Tue, 03 Mar 2009 09:52:41 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[attitude]]></category>
		<category><![CDATA[Brand relationship]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=954</guid>
		<description><![CDATA[Linked In  ,YouTube ,Flickr , Del.icio.us, echnorati ,Twitter,Facebook.  Social media has become part of us. No one will deny the fact that social media can be addictive too. Because it has become a veritable weapon to connect and gain visibility for brands: personal, corporate, product.In this new age of personal branding, one of the best [...]]]></description>
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		<slash:comments>13</slash:comments>
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