yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Landscape of marketing is changing in a disruptive manner. Whoever thinks it will go back to the traditional practice needs a rethink. Marketing terrain will never remain the same. All we need to do is to understand and take advantages of the new phase we find ourselves. Today, it is no longer news; customers do [...]

Yesterday marked the sun set of a great icon. Today present an awesome moment around the world to re-asses what really matter in the lifespan of any brand. This is because one of the world’s inventors, shinning light, leaders, fighters, Entrepreneurs, innovators and brightest individuals born in the second half of the 2oth century just [...]

I am a strong believer in the cliché which says  ‘if you think education Is expensive, try ignorance’. In many ways I have come to understand that a literate individual who is well informed can become a great advocate than someone who is misinformed or carry around wrong opinion. I am beginning to see why [...]

There is no need repeating the obvious. Humans thrive when there is interaction, bonding and not when in isolation. Humans are not wired to live in isolation. To be successful human/brand needs solid relationships, engagement with others. since the world has become a global village, building engagement withy locals only deprive brands the benefits that [...]