yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Trust is a social capital. Often it may be stronger in weight than any other factors which dictate brand’s well-being. Someone has noted ‘we may not be able to measure the value of trust in a relationship but often we know the cost of it when violated’. Most times we undervalue what trust may cost us. [...]

Yesterday marked the sun set of a great icon. Today present an awesome moment around the world to re-asses what really matter in the lifespan of any brand. This is because one of the world’s inventors, shinning light, leaders, fighters, Entrepreneurs, innovators and brightest individuals born in the second half of the 2oth century just [...]

Online reputation management is no longer optional in today’s techy- savvy world. Only those who live in the world of illusion will consider it an addendum. But the present general attitude of most African brands is still lukewarm.  Many still believe online reputation management is not  important or ripe in Africa for now. According to [...]

There are several ways to engage in brand marketing. There is the old way of careless abandonment of real values. One great way do brand marketing well is through cause marketing. For those who know, it is one thing for brand to be involved in cause, it is another thing to use the cause as [...]

Many brand communication efforts hit the rock before it goes off. The trouble is obvious. The communication effort is not looking at the situation from the perspective of the consumer. When a brand looks at life from others’ perspective it becomes easier to see life from other end. Some of my community members often drop [...]

It is becoming a difficult issue to be evasive about branding. We live, eat and drink brands. Some one has said that brands constitute the organizing mechanism that helps us navigate through each day. We are all branded even though we may not want to agree with that. Brand perceptions are result of mixed stimuli [...]