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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; Brand reputation management</title>
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		<title>Brand communication: when trust is violated</title>
		<link>http://yinkaolaito.com/2012/01/brand-communication-when-trust-is-violated/</link>
		<comments>http://yinkaolaito.com/2012/01/brand-communication-when-trust-is-violated/#comments</comments>
		<pubDate>Wed, 11 Jan 2012 12:13:17 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[African leadership]]></category>
		<category><![CDATA[audience management]]></category>
		<category><![CDATA[Brand and listening]]></category>
		<category><![CDATA[Brand behaviour]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand communication in Africa]]></category>
		<category><![CDATA[Brand development and positioning]]></category>
		<category><![CDATA[Brand in crisis]]></category>
		<category><![CDATA[brand re-engineering]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand and audience management]]></category>
		<category><![CDATA[brand and communicationm. brand loyalty]]></category>
		<category><![CDATA[Brand and trust]]></category>
		<category><![CDATA[Nigeria leadership and fuel subsidy]]></category>
		<category><![CDATA[Trust as social capital]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3346</guid>
		<description><![CDATA[Trust is a social capital. Often it may be stronger in weight than any other factors which dictate brand’s well-being. Someone has noted ‘we may not be able to measure the value of trust in a relationship but often we know the cost of it when violated’. Most times we undervalue what trust may cost us. [...]]]></description>
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		<title>6 branding lessons according to Steve Jobs’ Life</title>
		<link>http://yinkaolaito.com/2011/10/6-branding-lessons-according-to-steve-jobs%e2%80%99-life/</link>
		<comments>http://yinkaolaito.com/2011/10/6-branding-lessons-according-to-steve-jobs%e2%80%99-life/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 13:02:00 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Apple Chief Executives]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[Life Management]]></category>
		<category><![CDATA[Management development]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Online Brand Communications]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3266</guid>
		<description><![CDATA[Yesterday marked the sun set of a great icon. Today present an awesome moment around the world to re-asses what really matter in the lifespan of any brand. This is because one of the world’s inventors, shinning light, leaders, fighters, Entrepreneurs, innovators and brightest individuals born in the second half of the 2oth century just [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Online reputation Management: a wakeup call for African Brands</title>
		<link>http://yinkaolaito.com/2011/04/online-reputation-management-a-wakeup-call-for-african-brands/</link>
		<comments>http://yinkaolaito.com/2011/04/online-reputation-management-a-wakeup-call-for-african-brands/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 10:03:37 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[African leaders]]></category>
		<category><![CDATA[brand and social media in Nigeria]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[Crisis communication]]></category>
		<category><![CDATA[Crisis management]]></category>
		<category><![CDATA[Online relationship]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand's online reputation management]]></category>
		<category><![CDATA[online crisis management]]></category>
		<category><![CDATA[online reputation managemenet]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3146</guid>
		<description><![CDATA[Online reputation management is no longer optional in today’s techy- savvy world. Only those who live in the world of illusion will consider it an addendum. But the present general attitude of most African brands is still lukewarm.  Many still believe online reputation management is not  important or ripe in Africa for now. According to [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<title>Brand marketing: how to make brand investment in cause count</title>
		<link>http://yinkaolaito.com/2011/04/brand-marketing-how-to-make-your-investment-in-cause-count/</link>
		<comments>http://yinkaolaito.com/2011/04/brand-marketing-how-to-make-your-investment-in-cause-count/#comments</comments>
		<pubDate>Wed, 13 Apr 2011 10:53:50 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[Brand cause marketing and communication]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand conversation]]></category>
		<category><![CDATA[Brand engagment]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[social commerce]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Cause communication]]></category>
		<category><![CDATA[Cause marketing]]></category>
		<category><![CDATA[Social media]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3144</guid>
		<description><![CDATA[There are several ways to engage in brand marketing. There is the old way of careless abandonment of real values. One great way do brand marketing well is through cause marketing. For those who know, it is one thing for brand to be involved in cause, it is another thing to use the cause as [...]]]></description>
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		<slash:comments>11</slash:comments>
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		<title>Brand communication on social media: 7 red lights that will destroy your effort</title>
		<link>http://yinkaolaito.com/2011/02/brand-communication-on-social-media-7-red-lights-that-will-destroy-your-effort/</link>
		<comments>http://yinkaolaito.com/2011/02/brand-communication-on-social-media-7-red-lights-that-will-destroy-your-effort/#comments</comments>
		<pubDate>Wed, 16 Feb 2011 14:52:12 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[audience management]]></category>
		<category><![CDATA[brand and social media]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[Brand failure]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[corporate visisbility]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[social media abuse]]></category>
		<category><![CDATA[brand Communication dangers]]></category>
		<category><![CDATA[communication destroyers]]></category>
		<category><![CDATA[Do's and donts of communications]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3061</guid>
		<description><![CDATA[Many brand communication efforts hit the rock before it goes off. The trouble is obvious. The communication effort is not looking at the situation from the perspective of the consumer. When a brand looks at life from others’ perspective it becomes easier to see life from other end. Some of my community members often drop [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Successful brand activation process</title>
		<link>http://yinkaolaito.com/2009/07/successful-brand-activation-process/</link>
		<comments>http://yinkaolaito.com/2009/07/successful-brand-activation-process/#comments</comments>
		<pubDate>Thu, 16 Jul 2009 11:45:28 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand activation]]></category>
		<category><![CDATA[Brand process management]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[process management]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1492</guid>
		<description><![CDATA[It is becoming a difficult issue to be evasive about branding. We live, eat and drink brands. Some one has said that brands constitute the organizing mechanism that helps us navigate through each day. We are all branded even though we may not want to agree with that. Brand perceptions are result of mixed stimuli [...]]]></description>
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		<slash:comments>77</slash:comments>
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