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	<title>yinkaolaito.com - the branding gavel, brand communication expert, nigeria brand consultant, social media expert &#187; brand reputation</title>
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		<title>6 branding lessons according to Steve Jobs’ Life</title>
		<link>http://yinkaolaito.com/2011/10/6-branding-lessons-according-to-steve-jobs%e2%80%99-life/</link>
		<comments>http://yinkaolaito.com/2011/10/6-branding-lessons-according-to-steve-jobs%e2%80%99-life/#comments</comments>
		<pubDate>Thu, 06 Oct 2011 13:02:00 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Apple Chief Executives]]></category>
		<category><![CDATA[brand marketing]]></category>
		<category><![CDATA[brand relevance]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[Life Management]]></category>
		<category><![CDATA[Management development]]></category>
		<category><![CDATA[social marketing]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[Brand building]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand positioning]]></category>
		<category><![CDATA[business development]]></category>
		<category><![CDATA[Online Brand Communications]]></category>
		<category><![CDATA[Steve Jobs]]></category>
		<category><![CDATA[Technology]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3266</guid>
		<description><![CDATA[Yesterday marked the sun set of a great icon. Today present an awesome moment around the world to re-asses what really matter in the lifespan of any brand. This is because one of the world’s inventors, shinning light, leaders, fighters, Entrepreneurs, innovators and brightest individuals born in the second half of the 2oth century just [...]]]></description>
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		<slash:comments>10</slash:comments>
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		<title>Online reputation Management: a wakeup call for African Brands</title>
		<link>http://yinkaolaito.com/2011/04/online-reputation-management-a-wakeup-call-for-african-brands/</link>
		<comments>http://yinkaolaito.com/2011/04/online-reputation-management-a-wakeup-call-for-african-brands/#comments</comments>
		<pubDate>Mon, 18 Apr 2011 10:03:37 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[African leaders]]></category>
		<category><![CDATA[brand and social media in Nigeria]]></category>
		<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[Brand reputation management]]></category>
		<category><![CDATA[Crisis communication]]></category>
		<category><![CDATA[Crisis management]]></category>
		<category><![CDATA[Online relationship]]></category>
		<category><![CDATA[online reputation]]></category>
		<category><![CDATA[Social media]]></category>
		<category><![CDATA[brand's online reputation management]]></category>
		<category><![CDATA[online crisis management]]></category>
		<category><![CDATA[online reputation managemenet]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=3146</guid>
		<description><![CDATA[Online reputation management is no longer optional in today’s techy- savvy world. Only those who live in the world of illusion will consider it an addendum. But the present general attitude of most African brands is still lukewarm.  Many still believe online reputation management is not  important or ripe in Africa for now. According to [...]]]></description>
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		<slash:comments>9</slash:comments>
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		<title>Brands and online reputation: are you watching your back?</title>
		<link>http://yinkaolaito.com/2010/11/brands-and-online-reputation-are-you-watching-your-back/</link>
		<comments>http://yinkaolaito.com/2010/11/brands-and-online-reputation-are-you-watching-your-back/#comments</comments>
		<pubDate>Mon, 08 Nov 2010 08:43:54 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand measurement]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[e-reputation]]></category>
		<category><![CDATA[online reputation]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=2665</guid>
		<description><![CDATA[The web is now an essential part of brand’s daily living. Surviving without the web today is becoming a near impossible task. We live in the age of conversation. Almost everyone is talking. Those who have something worthwhile to say and those who just want to express their opinions]]></description>
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		<slash:comments>6</slash:comments>
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		<title>Stages, process of online brand crisis</title>
		<link>http://yinkaolaito.com/2009/09/stages-process-of-online-brand-crisis-2/</link>
		<comments>http://yinkaolaito.com/2009/09/stages-process-of-online-brand-crisis-2/#comments</comments>
		<pubDate>Fri, 18 Sep 2009 15:02:49 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[crisis]]></category>
		<category><![CDATA[e-reputation]]></category>
		<category><![CDATA[Planning]]></category>
		<category><![CDATA[prevention]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1677</guid>
		<description><![CDATA[Crisis is part of life. We may be able to avoid some through adequate planning, strategy. Crisis explosion is now given a wing to fly online, brand must add knowledge. Recent cases are there to access. Crises do strike many brands but it affects unprepared brands more than the ever ready brands]]></description>
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		<slash:comments>14</slash:comments>
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		<title>Brand building: Trust or reputation, which way will your brand follow?</title>
		<link>http://yinkaolaito.com/2009/09/brand-building-trust-or-reputation-which-way-will-your-brand-follow/</link>
		<comments>http://yinkaolaito.com/2009/09/brand-building-trust-or-reputation-which-way-will-your-brand-follow/#comments</comments>
		<pubDate>Wed, 16 Sep 2009 14:40:36 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand building]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[trust]]></category>
		<category><![CDATA[Trust building]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1670</guid>
		<description><![CDATA[Time is changing gradually. Knowledge too is spreading like wildfire. What used to be politically correct few years ago are being reviewed. I was just considering these two words as they relate to professional usage recently and I discovered that many brand drivers may be breaking the thin line between the two. Reputation is what [...]]]></description>
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		<slash:comments>51</slash:comments>
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		<title>How to handle brand&#8217;s damage, attacks</title>
		<link>http://yinkaolaito.com/2009/05/how-to-handle-brands-damage-attacks/</link>
		<comments>http://yinkaolaito.com/2009/05/how-to-handle-brands-damage-attacks/#comments</comments>
		<pubDate>Tue, 19 May 2009 13:52:43 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[Brand management]]></category>
		<category><![CDATA[brand reputation]]></category>
		<category><![CDATA[reputation]]></category>
		<category><![CDATA[strategy]]></category>

		<guid isPermaLink="false">http://yinkaolaito.com/?p=1293</guid>
		<description><![CDATA[No one wants or desires attack but we can not afford that once in a while. Sometimes the attack may not be intentional or it may be a result of mis-directed angst. Attack may be justifiable also. A careless press of computer buttons by an individual can spell a viral damage and the hard earned [...]]]></description>
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		<slash:comments>73</slash:comments>
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