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		<title>Beware:brand signal communicates</title>
		<link>http://yinkaolaito.com/2009/09/bewarebrand-signal-communicates/</link>
		<comments>http://yinkaolaito.com/2009/09/bewarebrand-signal-communicates/#comments</comments>
		<pubDate>Fri, 04 Sep 2009 10:55:12 +0000</pubDate>
		<dc:creator>yinkaolaito</dc:creator>
				<category><![CDATA[brand communication]]></category>
		<category><![CDATA[brand identity]]></category>
		<category><![CDATA[Brand signals]]></category>
		<category><![CDATA[brand's equity]]></category>
		<category><![CDATA[Brand awareness]]></category>

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		<description><![CDATA[In a recent ‘chit-chat’ with one of my colleagues, we were discussing certain attitudes that are not recognized as detrimental to brand&#8217;s acceptance. In most cases, these signals may not be obvious to the brand owners or individuals, brands involved. It does mean that sometimes, brands may need external opinion to help them assess what the brands [...]]]></description>
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