yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Appreciation is the oil that lubricates the wing of brand’s progress. Many want to achieve the main goal overnight. They get discouraged because they cannot hit the moon at first attempt. Those who know the magic of continuous success understand that they need to celebrate the little achievement they make before they hit the main [...]

Today we are witnessing a high level of orchestrated brand loyalty. Among the noted culprits are the Telecommunications as well as banking brands. There are several promos going on now promising customers a new lease of life when they bank with them or when they recharge their phones with certain amounts. We all know that [...]