yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Brand perception is vital to brand success. Like we know, perception is everything. An audience may hold negative perception about a brand without any good reason. That is their opinion. Their opinions affect the success of your brand. So effort must be made to ensure audience perception of your brand is exactly what you want [...]

 A lighted candle covered by a  bushel has no use to itself or its environment. The essence of any brand creation is to give value to both the creator and its audience. But as we know, the value a brand should give to its audience must be a priority. Otherwise it will fail within few [...]

I have been asked several times why do I think Twitter holds any benefits for Nigerian and African brands. The reason to some is that the population of Nigerians and Africans on twitter is still negligible compare to the western world. The concerns Ihave noticeds on the faces of those who asked such question  has [...]

Attention deficit disorder is a coinage of the new age. No one seems to have time for anything except those things that are of utmost importance to them. No one is extremely interested in your brand except if it adds value to them. The noise level is not even helping the matter. The noise level [...]

Twitter has become a major influence in the social media networking platform. According to Wikipedia,this source states and outlines benefits, popularity of twitter “Twitter is a social networking and micro-blogging service created by then Cornell student Jack Dorsey that enables its users to send and read other users’ updates known as tweets. Tweets are text-based [...]