yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Today, I want to consider what one of my mentors william Arruda called the C-factors in personal Branding and this also includes Branding at large. It is clear we can not talk about branding without these C-factors. To ignore these factors is to pitch the tent of our brands at failure arena.   1. Clear: [...]

Reputation is defined as the general estimation in which a person is held by the public. It is also the state or situation of being held in high esteem. A specific Characteristic or trait ascribed to a person or thing. One can have a reputation for courtesy.  Reputation is one of the pillars upon which [...]