yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Those who insist on learning from a  line of thought associated with their pattern will miss opportunity in other sources they think cannot teach them anything. I am beginning to see that some movies have in them capacity to teach us greater professional lessons we cannot learn elsewhere. For those who know, I am not [...]

Appreciation is the oil that lubricates the wing of brand’s progress. Many want to achieve the main goal overnight. They get discouraged because they cannot hit the moon at first attempt. Those who know the magic of continuous success understand that they need to celebrate the little achievement they make before they hit the main [...]

Yesterday I was thinking about what makes great brands successful. I actually downloaded an autobiography to understand the energy that sustained most great brands in the past. I do not know whether it is me or if others see life the way I see it. I often wonder why I am not far ahead from [...]

Today’s marketplace is stuffy. To effectively communicate a brand’s uniqueness, value requires tact, proper understanding of the terrain and customers’ pathway. Brand communication is certainly a complex work for many. This is unlike what obtained a few decades ago.  The complexity is traceable to the fact that there are myriads of brands today than ever [...]

Every day I get request from people who are tired of investing time in building a strong brand community. Some have tried severally to build a profitable and engaging community without success. Some of them are aware that there is a possibility that such state exist where a brand can achieve long desired goal of [...]

This is the second part of a story I started yesterday. It is about  a cab driver that thought me great lesson in branding and community building through persistence and dedication. I hope our community can learn something from this too. Let me say a big thank you to Mr. Smart (not real name) who [...]

Each time I find common wisdom on the street I am not usually surprise. In the street corners of life are most vital lessons we can learn as adult. That is if we care to observe. For that singular reason I am a keen observer of my environment-whether familiar or strange ones. I am beginning [...]

As someone who cares about brand community and how to generate engagement, I have taken time to study (either by personal experience or by observation) the qualities that have helped strong communities  become what they are. I have come to a strong conviction that strong communities do not just evolve; someone is committed to the [...]

Change is the most constant thing is an ageless cliché. As much as this statement seems to be reality, many brands have continued to behave as this is not true. Though everyone (brands inclusive) all lay claim to the fact that we are not change resistance, our actions and attitude betray us. Because brand’s action [...]

We live in an age and time when attention is becoming a highly priced item. Nobody seems to care any longer about what you have to say except when it hits the right cord with them. Many wonder why their brands’ consistent efforts have not gotten proportionate returns. One of the issues I have noticed [...]