yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

In the course of  last week I had interaction with two brands. The two brands are within business to customer (popularly known as B2C) group. I must acknowledge  my interaction with these two brands differ. While I provided service to one, I was a recipient of the other brand’s services. As a service provider to [...]

Success is not mystical. When you apply the principles and follow through the process, there is a high tendency that you can achieve substantial result. Success is never achieved overnight. Ask those who have tasted real success. It took them several months of sleepless nights, commitment, passion and patience. Most brands suffer from despair, but [...]

Time keeps changing. It is only the ignorant who will want to do business the way it used to be done before. Zig Ziglar says ‘to do a thing the way it used to be done and expect different result is the definition of insanity’. This can not be truer today than ever before. We [...]

The marketing plateau is changing. The marketing war zone is also changing. The last two decades have witnessed such a tremendous change that every professional in the field of Marketing, Branding, Public relations has to relearn what they were taught in school. Buyers, clients have turned  the internet to another market place where they make enquiries. [...]

In recent chart with one corporate employee whose brands is into manufacturing, he said he wonders why his boss pay more for employees that bring in new business from clients- especially those that are not previous clients. I answered will you appreciate your car that helps you achieve greater result or the car that usually [...]