yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

I was one of the keynote speakers at Brandwagon(A thought leadership Forum organized by M2 magazine) last week Thursday. The edition focused on Perspective on Political Branding in Nigeria. It was such a rich interdisciplinary session that brought together different views of experts from Branding, Communication, Marketing and Political consulting industry. Some of the keynotes [...]

Success is not mystical. When you apply the principles and follow through the process, there is a high tendency that you can achieve substantial result. Success is never achieved overnight. Ask those who have tasted real success. It took them several months of sleepless nights, commitment, passion and patience. Most brands suffer from despair, but [...]

Today, there is no denying the fact that we live in an over communicated world. Some experts called this 360 degree communication universe. An African monologue says ‘if a drummer is drumming in an uncoordinated way, the dancer will mix his step’. Today this is becoming true for most brands’ messages. Their messages are now [...]

Individual brand owner must see brand as a lifetime relationship. As we know, relationships have responsibilities and its headache. Sometimes it works and sometimes it fails. With every strong relationship there is need for change in perspective with regards to process rejuvenation, lubrication for the relationship to work out to the best advantage of every [...]