Archive | Brand’s consumers RSS feed for this section

23 March 2011 3 Comments

Advantages of socially connected Television, Radio and Print media


My experience has thought me some arguments are no longer necessary. Such arguments amount to share waste of time and other valuable resources. In some meetings, we had had cause to say that regular media owner needs to ‘restrategise’ in other to remain in business in the next decade. But common sense will not allow [...]

23 February 2009 2 Comments

The secret: change the roles of your brand’s consumers


We are already moving towards the first quarter of 2009. Many brands are still in dilemma, watching, wasting precious time on the way to go because of the crunch and low budget assigned to those units that used to take heavy budget. Many departments are now complaining given the meagre budget available. There is an [...]