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16 October 2009 29 Comments

Brand marketing through content creation, marketing


The marketing plateau is changing. The marketing war zone is also changing. The last two decades have witnessed such a tremendous change that every professional in the field of Marketing, Branding, Public relations has to relearn what they were taught in school. Buyers, clients have turned  the internet to another market place where they make enquiries. [...]

9 March 2009 2 Comments

Brand’s content marketing


There is no denying the fact that some of the stuffs we share here may still be in teething period in our clime as few brands are actively engaged in it. But what we have noticed is that a transformer or change agent must keep pointing to the goal post of the future. Content marketing [...]