yinkaolaito.com – the branding gavel, brand communication expert, nigeria brand consultant, social media expert

Wow, 2010 is almost gone. For some people, this year is the best of the year that has ever happened to them all-around. But it is not out of place to see some in the majority who are still looking at their goals with a feeling of when will I tick these goals as accomplished. [...]

In a recent ‘chit-chat’ with one of my colleagues, we were discussing certain attitudes that are not recognized as detrimental to brand’s acceptance. In most cases, these signals may not be obvious to the brand owners or individuals, brands involved. It does mean that sometimes, brands may need external opinion to help them assess what the brands [...]

In one my previous  posts I did mention that ROI now has multifaceted meanings and implications for brands, either personal or corporate. In that said post, I did not give full detail on what each meant. In this piece I intend to make further clarification on how brand owner, drivers can enhance their brands’ returns [...]

A brand without sales is playing games. Even though sales is now reduced to relationship, yet sales keep the wheel of the brand going. Generating demands for brand today is huge work. Martin Lindstrom talks about Buy.ology in his latest book. This speaks volume about today’s brand buyers. Inability to create a demand for brand [...]

Many brands are confused as to why target audience seems not to care about them. They are concerned about low sales and the level of brand’s expenses that are daily going up. The challenge is that such brands have not taken the time to study what is really tripping their target audience. Brand’s audience will [...]

Measuring the power, value of a brand is predicated on certain factors. Strength is defined by an online dictionary as ‘the property of being physically and mentally strong’. Strength represents, power, agility, balance, flexibility, muscle. Linley describes strength as, “a pre-existing capacity for a particular way of behaving, thinking, or feeling that is authentic and [...]